---
title: "Getty Images vs Unsplash: Which is searched more?"
description: "Which is more popular in search, Getty Images or Unsplash? Compare estimated monthly branded-search demand and Share of Search inside the Stock image sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/getty-images-vs-unsplash"
publisher: "Brandwave"
---

# Getty Images vs Unsplash: Which is searched more?

Which is more popular in search, Getty Images or Unsplash? Compare estimated monthly branded-search demand and Share of Search inside the Stock image sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Getty Images and Unsplash
- **Competitive set**: Stock image sites
- **Market**: Global
- **Month measured**: Sep 2026
- **Getty Images Share of Search**: 0.16%
- **Unsplash Share of Search**: 19.9%

## Which is more popular in search, Getty Images or Unsplash?

- In September 2026, Unsplash had more branded searches than Getty Images among stock image sites worldwide. Unsplash was estimated to have 1.5M branded searches compared to Getty Images’ 12.1K, and held a 19.9% Share of Search versus Getty Images’ 0.16%.
- Unsplash was ahead of Getty Images in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Getty Images’ estimated Share of Search among stock image sites worldwide moved from 0.07% to 0.16%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending September 2026, Unsplash’s estimated Share of Search among stock image sites worldwide moved from 20.6% to 19.9%, and its estimated monthly branded searches moved from 2.2M to 1.5M.

## How did search popularity change for stock image sites worldwide in September 2026?

- Unsplash’s estimated Share of Search among stock image sites worldwide has gained ground for 3 months in a row, from 18% to 19.9% in September 2026.
- Estimated monthly branded searches for Getty Images worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.

## Month by month

| Month | Getty Images estimated searches | Getty Images Share of Search | Getty Images rank | Unsplash estimated searches | Unsplash Share of Search | Unsplash rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 0.07% | 6 | 2.2M | 20.6% | 4 |
| Nov 2025 | 8.1K | 0.08% | 6 | 2.2M | 22.5% | 3 |
| Dec 2025 | 4.4K | 0.05% | 6 | 1.8M | 19.3% | 4 |
| Jan 2026 | 5.4K | 0.06% | 6 | 1.8M | 19.3% | 4 |
| Feb 2026 | 8.1K | 0.09% | 6 | 1.8M | 20% | 4 |
| Mar 2026 | 6.6K | 0.06% | 6 | 2.2M | 21.6% | 3 |
| Apr 2026 | 5.4K | 0.06% | 6 | 1.8M | 20% | 4 |
| May 2026 | 5.4K | 0.06% | 6 | 1.8M | 20.2% | 4 |
| Jun 2026 | 27.1K | 0.33% | 6 | 1.5M | 18% | 4 |
| Jul 2026 | 12.1K | 0.16% | 6 | 1.5M | 19.7% | 4 |
| Aug 2026 | 9.9K | 0.13% | 6 | 1.5M | 19.9% | 4 |
| Sep 2026 | 12.1K | 0.16% | 6 | 1.5M | 19.9% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Getty Images’ and Unsplash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Getty Images**: Measured on the search term “getty images stock”.
- **Unsplash**: Measured on the search term “unsplash”.

- [Getty Images profile](/demand/global-en/brands/getty-images)
- [Unsplash profile](/demand/global-en/brands/unsplash)
- [All stock image sites worldwide](/demand/global-en/categories/stock-image-sites): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Getty Images or Unsplash?

In September 2026, Unsplash had more branded searches than Getty Images among stock image sites worldwide. Unsplash was estimated to have 1.5M branded searches compared to Getty Images’ 12.1K, and held a 19.9% Share of Search versus Getty Images’ 0.16%.

## Cite this page

Brandwave. "Getty Images vs Unsplash: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/getty-images-vs-unsplash

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/getty-images-vs-unsplash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.