--- title: "Getty Images vs Shutterstock: Which is more popular by branded search?" description: "Which is more popular in search, Getty Images or Shutterstock? Compare estimated monthly branded-search demand and Share of Search inside the Stock footage libraries set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/getty-images-vs-shutterstock" publisher: "Brandwave" --- # Getty Images vs Shutterstock: Which is more popular by branded search? Which is more popular in search, Getty Images or Shutterstock? Compare estimated monthly branded-search demand and Share of Search inside the Stock footage libraries set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Getty Images and Shutterstock - **Competitive set**: Stock footage libraries - **Market**: Global - **Month measured**: Aug 2026 - **Getty Images Share of Search**: 17.9% - **Shutterstock Share of Search**: 26% ## Which is more popular in search, Getty Images or Shutterstock? - In August 2026, Shutterstock had more branded searches than Getty Images among stock footage libraries worldwide. Shutterstock was estimated to have 1.2M branded searches compared to Getty Images’ 837K, and held a 26% Share of Search versus Getty Images’ 17.9%. - Shutterstock was ahead of Getty Images in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Getty Images’ estimated Share of Search among stock footage libraries worldwide moved from 18.1% to 17.9%, and its estimated monthly branded searches moved from 1.3M to 837K. - Across the 11 months ending August 2026, Shutterstock’s estimated Share of Search among stock footage libraries worldwide moved from 32.4% to 26%, and its estimated monthly branded searches moved from 2.2M to 1.2M. ## How did search popularity change for stock footage libraries worldwide in August 2026? - In August 2026, Shutterstock gained estimated Share of Search among stock footage libraries worldwide, from 24.7% to 26%. - In August 2026, Getty Images lost estimated Share of Search among stock footage libraries worldwide, from 20.7% to 17.9%. ## Month by month | Month | Getty Images estimated searches | Getty Images Share of Search | Getty Images rank | Shutterstock estimated searches | Shutterstock Share of Search | Shutterstock rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3M | 18.1% | 3 | 2.2M | 32.4% | 2 | | Nov 2025 | 1M | 16.6% | 3 | 1.8M | 29.2% | 2 | | Dec 2025 | 1M | 16.4% | 3 | 1.8M | 29.3% | 2 | | Jan 2026 | 1M | 16.5% | 3 | 1.8M | 29.8% | 2 | | Feb 2026 | 1M | 17.6% | 3 | 1.5M | 25.8% | 2 | | Mar 2026 | 1.2M | 19.5% | 3 | 1.8M | 28.7% | 2 | | Apr 2026 | 1M | 17.8% | 3 | 1.5M | 25.7% | 2 | | May 2026 | 1M | 18% | 3 | 1.5M | 26.2% | 2 | | Jun 2026 | 1M | 19.7% | 3 | 1.5M | 28.7% | 2 | | Jul 2026 | 1M | 20.7% | 3 | 1.2M | 24.7% | 2 | | Aug 2026 | 837K | 17.9% | 3 | 1.2M | 26% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Getty Images’ and Shutterstock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Getty Images**: Measured on the search terms “getty images”, “getty images app”, “getty images software”, “getty images stock”, “getty images stock images”, “getty images stock photos”, “gettyimages” and “gettyimages com”, summed into one figure. - **Shutterstock**: Measured on the search term “shutterstock”. - [Getty Images profile](/demand/global-en/brands/getty-images) - [Shutterstock profile](/demand/global-en/brands/shutterstock) - [All stock footage libraries worldwide](/demand/global-en/categories/stock-footage-libraries): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Getty Images or Shutterstock? In August 2026, Shutterstock had more branded searches than Getty Images among stock footage libraries worldwide. Shutterstock was estimated to have 1.2M branded searches compared to Getty Images’ 837K, and held a 26% Share of Search versus Getty Images’ 17.9%. ## Cite this page Brandwave. "Getty Images vs Shutterstock: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/getty-images-vs-shutterstock This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/getty-images-vs-shutterstock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.