--- title: "Getty Images vs iStock: Which is more popular by branded search?" description: "Which is more popular in search, Getty Images or iStock? Compare estimated monthly branded-search demand and Share of Search inside the Stock photo libraries set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/getty-images-vs-istock" publisher: "Brandwave" --- # Getty Images vs iStock: Which is more popular by branded search? Which is more popular in search, Getty Images or iStock? Compare estimated monthly branded-search demand and Share of Search inside the Stock photo libraries set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Getty Images and iStock - **Competitive set**: Stock photo libraries - **Market**: Global - **Month measured**: Aug 2026 - **Getty Images Share of Search**: 58.1% - **iStock Share of Search**: 22.4% ## Which is more popular in search, Getty Images or iStock? - In August 2026, Getty Images had more branded searches than iStock among stock photo libraries worldwide. Getty Images was estimated to have 827K branded searches compared to iStock’s 319K, and held a 58.1% Share of Search versus iStock’s 22.4%. - Getty Images was ahead of iStock in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Getty Images’ estimated Share of Search among stock photo libraries worldwide moved from 55.8% to 58.1%, and its estimated monthly branded searches moved from 1.2M to 827K. - Across the 11 months ending August 2026, iStock’s estimated Share of Search among stock photo libraries worldwide moved from 26.6% to 22.4%, and its estimated monthly branded searches moved from 595K to 319K. ## How did search popularity change for stock photo libraries worldwide in August 2026? - In August 2026, Getty Images lost estimated Share of Search among stock photo libraries worldwide, from 59.1% to 58.1%. - In August 2026, iStock lost estimated Share of Search among stock photo libraries worldwide, from 22.9% to 22.4%. ## Month by month | Month | Getty Images estimated searches | Getty Images Share of Search | Getty Images rank | iStock estimated searches | iStock Share of Search | iStock rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 55.8% | 1 | 595K | 26.6% | 2 | | Nov 2025 | 1M | 51.8% | 1 | 586K | 29.5% | 2 | | Dec 2025 | 1M | 55.6% | 1 | 492K | 26.8% | 2 | | Jan 2026 | 1M | 54.5% | 1 | 486K | 26.3% | 2 | | Feb 2026 | 1M | 54.7% | 1 | 484K | 26.1% | 2 | | Mar 2026 | 1.2M | 53.2% | 1 | 487K | 21% | 2 | | Apr 2026 | 1M | 54.5% | 1 | 488K | 25.8% | 2 | | May 2026 | 1M | 57.1% | 1 | 400K | 22.3% | 2 | | Jun 2026 | 1M | 58.6% | 1 | 391K | 22.8% | 2 | | Jul 2026 | 1M | 59.1% | 1 | 391K | 22.9% | 2 | | Aug 2026 | 827K | 58.1% | 1 | 319K | 22.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Getty Images’ and iStock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Getty Images**: Measured on the search terms “getty images”, “getty images app”, “getty images software”, “getty images stock images”, “getty images stock photos”, “gettyimages” and “gettyimages com”, summed into one figure. - **iStock**: Measured on the search terms “istock”, “istock app”, “istock images”, “istock software”, “istock stock images” and “istockphoto com”, summed into one figure. - [Getty Images profile](/demand/global-en/brands/getty-images) - [iStock profile](/demand/global-en/brands/istock) - [All stock photo libraries worldwide](/demand/global-en/categories/stock-photo-libraries): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Getty Images or iStock? In August 2026, Getty Images had more branded searches than iStock among stock photo libraries worldwide. Getty Images was estimated to have 827K branded searches compared to iStock’s 319K, and held a 58.1% Share of Search versus iStock’s 22.4%. ## Cite this page Brandwave. "Getty Images vs iStock: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/getty-images-vs-istock This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/getty-images-vs-istock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.