--- title: "Gerflor vs Shaw Floors: Which is searched more?" description: "Is Gerflor or Shaw Floors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gerflor-vs-shaw-floors" publisher: "Brandwave" --- # Gerflor vs Shaw Floors: Which is searched more? Is Gerflor or Shaw Floors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gerflor and Shaw Floors - **Competitive set**: Vinyl and laminate flooring brands - **Market**: Global - **Month measured**: Sep 2026 - **Gerflor Share of Search**: 16% - **Shaw Floors Share of Search**: 8.8% ## Is Gerflor or Shaw Floors more popular in search? - In September 2026, Gerflor had more branded searches than Shaw Floors among vinyl and laminate flooring brands worldwide. Gerflor had about 40,500 branded searches, while Shaw Floors had 22,200. Gerflor made up 16% of all vinyl and laminate flooring brand searches we track, and Shaw Floors accounted for 8.8%. - Gerflor was ahead of Shaw Floors in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gerflor’s share of searches among vinyl and laminate flooring brands worldwide moved from 15.4% to 16%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Shaw Floors’ share of searches among vinyl and laminate flooring brands worldwide moved from 10.3% to 8.8%, and its estimated monthly branded searches moved from 33.1K to 22.2K. ## Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shaw Floors was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gerflor did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | COREtec | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Mohawk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Shaw Floors | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pergo | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | LifeProof | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Karndean | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Quick-Step | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Tarkett | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gerflor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vinyl and laminate flooring brands - Asked ChatGPT "Which vinyl and laminate flooring brand should I buy?": 1. COREtec, 2. Shaw Floors, 3. Mohawk, 4. Pergo, 5. LifeProof - Asked ChatGPT "What are the best vinyl and laminate flooring brands?": 1. COREtec, 2. Karndean, 3. Mohawk, 4. LifeProof, 5. Pergo, 6. Quick-Step, 7. Shaw Floors - Asked ChatGPT "What's the best vinyl and laminate flooring brand for a home renovation?": 1. COREtec, 2. Shaw Floors, 3. Mohawk, 4. Pergo, 5. Quick-Step - Searched Google, AI Overview "vinyl flooring brands": 1. COREtec, 2. Mohawk, 3. LifeProof, 4. Karndean - Searched Google, AI Overview "laminate flooring brands": 1. Mohawk, 2. Pergo, 3. Shaw Floors, 4. Quick-Step Not named in any answer: Tarkett and Gerflor. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026? - In September 2026, Gerflor gained share of searches among vinyl and laminate flooring brands worldwide, from 13% to 16%. - Shaw Floors’ share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 7.7% to 8.8% in September 2026. ## Month by month | Month | Gerflor estimated searches | Gerflor Share of Search | Gerflor rank | Shaw Floors estimated searches | Shaw Floors Share of Search | Shaw Floors rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 15.4% | 3 | 33.1K | 10.3% | 4 | | Nov 2025 | 49.5K | 16.4% | 3 | 27.1K | 9% | 4 | | Dec 2025 | 40.5K | 15.9% | 2 | 22.2K | 8.7% | 5 | | Jan 2026 | 49.5K | 15.2% | 3 | 33.1K | 10.2% | 4 | | Feb 2026 | 49.5K | 16.1% | 3 | 27.1K | 8.8% | 5 | | Mar 2026 | 49.5K | 15.1% | 3 | 27.1K | 8.2% | 5 | | Apr 2026 | 49.5K | 15.6% | 3 | 27.1K | 8.5% | 5 | | May 2026 | 49.5K | 15.9% | 4 | 22.2K | 7.1% | 5 | | Jun 2026 | 40.5K | 14.1% | 4 | 22.2K | 7.7% | 5 | | Jul 2026 | 40.5K | 15.4% | 3 | 22.2K | 8.4% | 5 | | Aug 2026 | 33.1K | 13% | 3 | 22.2K | 8.7% | 5 | | Sep 2026 | 40.5K | 16% | 3 | 22.2K | 8.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Gerflor’s and Shaw Floors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gerflor**: Measured on the search term “gerflor”. - **Shaw Floors**: Measured on the search term “shaw floors”. - [Gerflor profile](/demand/global-en/brands/gerflor) - [Shaw Floors profile](/demand/global-en/brands/shaw-floors) - [All vinyl and laminate flooring brands worldwide](/demand/global-en/categories/vinyl-and-laminate-flooring-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gerflor or Shaw Floors more popular in search? In September 2026, Gerflor had more branded searches than Shaw Floors among vinyl and laminate flooring brands worldwide. Gerflor had about 40,500 branded searches, while Shaw Floors had 22,200. Gerflor made up 16% of all vinyl and laminate flooring brand searches we track, and Shaw Floors accounted for 8.8%. ## Cite this page Brandwave. "Gerflor vs Shaw Floors: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gerflor-vs-shaw-floors This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gerflor-vs-shaw-floors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.