--- title: "Gerflor vs Quick-Step: Which is searched more?" description: "Which is more popular in search, Gerflor or Quick-Step? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gerflor-vs-quick-step" publisher: "Brandwave" --- # Gerflor vs Quick-Step: Which is searched more? Which is more popular in search, Gerflor or Quick-Step? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gerflor and Quick-Step - **Competitive set**: Vinyl and laminate flooring brands - **Market**: Global - **Month measured**: Sep 2026 - **Gerflor Share of Search**: 29.6% - **Quick-Step Share of Search**: 7.5% ## Which is more popular in search, Gerflor or Quick-Step? - In September 2026, Gerflor had more branded searches than Quick-Step among vinyl and laminate flooring brands worldwide. Gerflor was estimated to have 40.5K branded searches compared to Quick-Step’s 10.2K, and held a 29.6% Share of Search versus Quick-Step’s 7.5%. - Gerflor was ahead of Quick-Step in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gerflor’s estimated Share of Search among vinyl and laminate flooring brands worldwide moved from 29.3% to 29.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Quick-Step’s estimated Share of Search among vinyl and laminate flooring brands worldwide moved from 6.3% to 7.5%, and its estimated monthly branded searches moved from 10.7K to 10.2K. ## How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026? - In September 2026, Gerflor gained estimated Share of Search among vinyl and laminate flooring brands worldwide, from 25.2% to 29.6%. - Quick-Step’s estimated Share of Search among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 6.4% to 7.5% in September 2026. ## Month by month | Month | Gerflor estimated searches | Gerflor Share of Search | Gerflor rank | Quick-Step estimated searches | Quick-Step Share of Search | Quick-Step rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 29.3% | 2 | 10.7K | 6.3% | 4 | | Nov 2025 | 49.5K | 29.9% | 2 | 10.7K | 6.5% | 4 | | Dec 2025 | 40.5K | 30.2% | 2 | 7.6K | 5.7% | 4 | | Jan 2026 | 49.5K | 29.1% | 2 | 11.9K | 7% | 4 | | Feb 2026 | 49.5K | 29.8% | 2 | 11.2K | 6.7% | 4 | | Mar 2026 | 49.5K | 29.3% | 2 | 10.7K | 6.3% | 4 | | Apr 2026 | 49.5K | 30.1% | 2 | 9.7K | 5.9% | 4 | | May 2026 | 49.5K | 33.4% | 2 | 9.7K | 6.6% | 4 | | Jun 2026 | 40.5K | 29.3% | 2 | 8.9K | 6.4% | 4 | | Jul 2026 | 40.5K | 29.8% | 2 | 9.4K | 6.9% | 4 | | Aug 2026 | 33.1K | 25.2% | 2 | 9.7K | 7.4% | 4 | | Sep 2026 | 40.5K | 29.6% | 2 | 10.2K | 7.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Gerflor’s and Quick-Step’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gerflor**: Measured on the search term “gerflor”. - **Quick-Step**: Measured on the search terms “quickstep flooring”, “quickstep parquet” and “quickstep vinyl”, summed into one figure. - [Gerflor profile](/demand/global-en/brands/gerflor) - [Quick-Step profile](/demand/global-en/brands/quick-step) - [All vinyl and laminate flooring brands worldwide](/demand/global-en/categories/vinyl-and-laminate-flooring-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gerflor or Quick-Step? In September 2026, Gerflor had more branded searches than Quick-Step among vinyl and laminate flooring brands worldwide. Gerflor was estimated to have 40.5K branded searches compared to Quick-Step’s 10.2K, and held a 29.6% Share of Search versus Quick-Step’s 7.5%. ## Cite this page Brandwave. "Gerflor vs Quick-Step: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gerflor-vs-quick-step This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gerflor-vs-quick-step. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.