--- title: "Gerber vs Kershaw: Which is searched more?" description: "Is Gerber or Kershaw more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pocket knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gerber-gear-vs-kershaw" publisher: "Brandwave" --- # Gerber vs Kershaw: Which is searched more? Is Gerber or Kershaw more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pocket knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gerber and Kershaw - **Competitive set**: Pocket knife brands - **Market**: Global - **Month measured**: Sep 2026 - **Gerber Share of Search**: 5.9% - **Kershaw Share of Search**: 4.8% ## Is Gerber or Kershaw more popular in search? - In September 2026, Gerber had more branded searches than Kershaw among pocket knife brands worldwide. Gerber had about 49,500 branded searches, while Kershaw had 40,500. Gerber made up 5.9% of all pocket knife brand searches we track, and Kershaw accounted for 4.8%. - The lead changed hands 3 times in the 12 months ending September 2026: Gerber took it in December 2025, Kershaw took it in January 2026, Gerber took it in May 2026. - Across the 12 months ending September 2026, Gerber’s share of searches among pocket knife brands worldwide moved from 4.4% to 5.9%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Kershaw’s share of searches among pocket knife brands worldwide moved from 17.7% to 4.8%, and its estimated monthly branded searches moved from 201K to 40.5K. ## Top pocket knife brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kershaw appeared in all five answers. Gerber did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spyderco | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Benchmade | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kershaw | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Victorinox | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | CIVIVI | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Opinel | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Leatherman | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Gerber | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pocket knife brands - Asked ChatGPT "Which pocket knife brand should I buy?": 1. Victorinox, 2. Spyderco, 3. Benchmade, 4. Kershaw - Asked ChatGPT "What are the best pocket knife brands?": 1. Benchmade, 2. Spyderco, 3. Kershaw, 4. Victorinox, 5. CIVIVI, 6. Opinel - Asked ChatGPT "What's the best pocket knife brand for everyday carry?": 1. Benchmade, 2. Spyderco, 3. CIVIVI, 4. Kershaw, 5. Victorinox - Searched Google, AI Overview "everyday carry knife": 1. Opinel, 2. Leatherman, 3. Kershaw, 4. CIVIVI - Searched Google, AI Overview "pocket knife brands": 1. Spyderco, 2. Benchmade, 3. Kershaw, 4. CIVIVI, 5. Victorinox, 6. Opinel Not named in any answer: Gerber. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pocket knife brands worldwide in September 2026? - In September 2026, Kershaw lost share of searches among pocket knife brands worldwide, from 5.6% to 4.8%. ## Month by month | Month | Gerber estimated searches | Gerber Share of Search | Gerber rank | Kershaw estimated searches | Kershaw Share of Search | Kershaw rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 4.4% | 6 | 201K | 17.7% | 3 | | Nov 2025 | 60.5K | 4.6% | 6 | 165K | 12.6% | 3 | | Dec 2025 | 74K | 5.8% | 5 | 60.5K | 4.7% | 6 | | Jan 2026 | 49.5K | 5.5% | 6 | 60.5K | 6.7% | 5 | | Feb 2026 | 40.5K | 5.4% | 5 | 40.5K | 5.4% | 6 | | Mar 2026 | 49.5K | 5.7% | 6 | 74K | 8.6% | 4 | | Apr 2026 | 49.5K | 6.1% | 5 | 49.5K | 6.1% | 6 | | May 2026 | 49.5K | 5.8% | 5 | 40.5K | 4.7% | 6 | | Jun 2026 | 49.5K | 5.6% | 5 | 49.5K | 5.6% | 6 | | Jul 2026 | 49.5K | 6% | 5 | 40.5K | 4.9% | 6 | | Aug 2026 | 49.5K | 5.6% | 5 | 49.5K | 5.6% | 6 | | Sep 2026 | 49.5K | 5.9% | 5 | 40.5K | 4.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Gerber’s and Kershaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gerber**: Measured on the search term “gerber gear”. - **Kershaw**: Measured on the search term “kershaw”. - [Gerber profile](/demand/global-en/brands/gerber-gear) - [Kershaw profile](/demand/global-en/brands/kershaw) - [All pocket knife brands worldwide](/demand/global-en/categories/pocket-knife-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gerber or Kershaw more popular in search? In September 2026, Gerber had more branded searches than Kershaw among pocket knife brands worldwide. Gerber had about 49,500 branded searches, while Kershaw had 40,500. Gerber made up 5.9% of all pocket knife brand searches we track, and Kershaw accounted for 4.8%. ## Cite this page Brandwave. "Gerber vs Kershaw: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gerber-gear-vs-kershaw This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gerber-gear-vs-kershaw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.