--- title: "GEP vs Zip: Which is searched more?" description: "Is GEP or Zip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Procurement software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gep-vs-zip-procurement" publisher: "Brandwave" --- # GEP vs Zip: Which is searched more? Is GEP or Zip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Procurement software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GEP and Zip - **Competitive set**: Procurement software - **Market**: Global - **Month measured**: Sep 2026 - **GEP Share of Search**: 3.4% - **Zip Share of Search**: 0.78% ## Is GEP or Zip more popular in search? - In September 2026, GEP had more branded searches than Zip among procurement software worldwide. GEP had about 12,800 branded searches, while Zip had 2,920. GEP made up 3.4% of all procurement software searches we track, and Zip accounted for 0.78%. - GEP was ahead of Zip in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GEP’s share of searches among procurement software worldwide moved from 4% to 3.4%, and its estimated monthly branded searches moved from 15.7K to 12.8K. - Across the 12 months ending September 2026, Zip’s share of searches among procurement software worldwide moved from 0.61% to 0.78%, and its estimated monthly branded searches moved from 2.4K to 2.9K. ## Top procurement software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zip was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GEP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. GEP was listed before Zip in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coupa | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SAP Ariba | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ivalua | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Oracle Fusion Cloud Procurement | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Precoro | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | GEP | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Zip | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Procurify | 8th | 3 of 3 | 1 of 2 | 4 of 5 | | JAGGAER | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Zycus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about procurement software - Asked ChatGPT "Which procurement system should I use?": 1. Coupa, 2. SAP Ariba, 3. Zip, 4. Procurify - Asked ChatGPT "What are the best procurement systems?": 1. Coupa, 2. SAP Ariba, 3. Ivalua, 4. Oracle Fusion Cloud Procurement, 5. GEP, 6. Zip, 7. Procurify, 8. JAGGAER - Asked ChatGPT "What's the best procurement system for buying goods?": 1. Coupa, 2. Precoro, 3. SAP Ariba, 4. Procurify - Searched Google, AI Overview "procurement software": 1. SAP Ariba, 2. Coupa, 3. GEP, 4. Ivalua, 5. Precoro, 6. Zip - Searched Google, AI Overview "procurement system": 1. SAP Ariba, 2. Oracle Fusion Cloud Procurement, 3. Coupa, 4. Ivalua, 5. Precoro, 6. Procurify Not named in any answer: Zycus. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for procurement software worldwide in September 2026? - Estimated monthly branded searches for Zip worldwide rose 20.7% over 12 measured months, from 2.4K to 2.9K in September 2026. - Estimated monthly branded searches for GEP worldwide fell 18.5% over 12 measured months, from 15.7K to 12.8K in September 2026. ## Month by month | Month | GEP estimated searches | GEP Share of Search | GEP rank | Zip estimated searches | Zip Share of Search | Zip rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.7K | 4% | 5 | 2.4K | 0.61% | 9 | | Nov 2025 | 12.8K | 3.6% | 6 | 2.4K | 0.69% | 9 | | Dec 2025 | 11K | 3.4% | 6 | 1.9K | 0.6% | 9 | | Jan 2026 | 11K | 3.2% | 6 | 2.4K | 0.7% | 9 | | Feb 2026 | 11K | 3.2% | 6 | 2.4K | 0.7% | 9 | | Mar 2026 | 11K | 2.9% | 6 | 2.4K | 0.63% | 9 | | Apr 2026 | 9.5K | 2.5% | 6 | 2.4K | 0.63% | 9 | | May 2026 | 10.5K | 3% | 6 | 2.4K | 0.69% | 9 | | Jun 2026 | 11K | 2.8% | 6 | 2.9K | 0.75% | 9 | | Jul 2026 | 10.5K | 3% | 6 | 2.9K | 0.83% | 9 | | Aug 2026 | 12.3K | 3.5% | 6 | 2.9K | 0.83% | 9 | | Sep 2026 | 12.8K | 3.4% | 6 | 2.9K | 0.78% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using GEP’s and Zip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GEP**: Measured on the search terms “gep procurement” and “gep smart”, summed into one figure. - **Zip**: Measured on the search terms “procurement zip” and “zip procurement”, summed into one figure. - [GEP profile](/demand/global-en/brands/gep) - [Zip profile](/demand/global-en/brands/zip-procurement) - [All procurement software worldwide](/demand/global-en/categories/procurement-software): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GEP or Zip more popular in search? In September 2026, GEP had more branded searches than Zip among procurement software worldwide. GEP had about 12,800 branded searches, while Zip had 2,920. GEP made up 3.4% of all procurement software searches we track, and Zip accounted for 0.78%. ## Cite this page Brandwave. "GEP vs Zip: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gep-vs-zip-procurement This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gep-vs-zip-procurement. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.