---
title: "GEP vs Ivalua: Which is more popular by branded search?"
description: "Which is more popular in search, GEP or Ivalua? Compare estimated monthly branded-search demand and Share of Search inside the Enterprise procurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gep-vs-ivalua"
publisher: "Brandwave"
---

# GEP vs Ivalua: Which is more popular by branded search?

Which is more popular in search, GEP or Ivalua? Compare estimated monthly branded-search demand and Share of Search inside the Enterprise procurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GEP and Ivalua
- **Competitive set**: Enterprise procurement platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **GEP Share of Search**: 5.1%
- **Ivalua Share of Search**: 7.6%

## Which is more popular in search, GEP or Ivalua?

- In August 2026, Ivalua had more branded searches than GEP among enterprise procurement platforms worldwide. Ivalua was estimated to have 18.8K branded searches compared to GEP’s 12.7K, and held a 7.6% Share of Search versus GEP’s 5.1%.
- Ivalua was ahead of GEP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GEP’s estimated Share of Search among enterprise procurement platforms worldwide moved from 5.6% to 5.1%, and its estimated monthly branded searches moved from 16.2K to 12.7K.
- Across the 11 months ending August 2026, Ivalua’s estimated Share of Search among enterprise procurement platforms worldwide moved from 8% to 7.6%, and its estimated monthly branded searches moved from 23K to 18.8K.

## How did search popularity change for enterprise procurement platforms worldwide in August 2026?

- In August 2026, Zycus overtook Ivalua to rank 2nd among enterprise procurement platforms worldwide, at 9.1%.
- In August 2026, GEP gained estimated Share of Search among enterprise procurement platforms worldwide, from 4.4% to 5.1%.
- In August 2026, Ivalua lost estimated Share of Search among enterprise procurement platforms worldwide, from 9.3% to 7.6%.

## Month by month

| Month | GEP estimated searches | GEP Share of Search | GEP rank | Ivalua estimated searches | Ivalua Share of Search | Ivalua rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.2K | 5.6% | 4 | 23K | 8% | 3 |
| Nov 2025 | 13.2K | 5.3% | 5 | 23K | 9.3% | 2 |
| Dec 2025 | 11.4K | 4.9% | 5 | 18.8K | 8.1% | 2 |
| Jan 2026 | 11.4K | 4.7% | 5 | 22.9K | 9.5% | 2 |
| Feb 2026 | 11.4K | 4.7% | 5 | 23K | 9.5% | 2 |
| Mar 2026 | 11.4K | 4.1% | 5 | 23K | 8.3% | 2 |
| Apr 2026 | 9.9K | 3.5% | 5 | 22.9K | 8.2% | 2 |
| May 2026 | 11K | 4.5% | 5 | 22.9K | 9.4% | 2 |
| Jun 2026 | 11.4K | 4% | 5 | 22.9K | 8.1% | 2 |
| Jul 2026 | 10.9K | 4.4% | 5 | 22.9K | 9.3% | 2 |
| Aug 2026 | 12.7K | 5.1% | 5 | 18.8K | 7.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GEP’s and Ivalua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GEP**: Measured on the search terms “gep com”, “gep procurement” and “gep smart”, summed into one figure.
- **Ivalua**: Measured on the search terms “ivalua”, “ivalua app”, “ivalua com”, “ivalua procurement”, “ivalua software” and “procurement ivalua”, summed into one figure.

- [GEP profile](/demand/global-en/brands/gep)
- [Ivalua profile](/demand/global-en/brands/ivalua)
- [All enterprise procurement platforms worldwide](/demand/global-en/categories/enterprise-procurement-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GEP or Ivalua?

In August 2026, Ivalua had more branded searches than GEP among enterprise procurement platforms worldwide. Ivalua was estimated to have 18.8K branded searches compared to GEP’s 12.7K, and held a 7.6% Share of Search versus GEP’s 5.1%.

## Cite this page

Brandwave. "GEP vs Ivalua: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gep-vs-ivalua

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gep-vs-ivalua. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.