--- title: "Georgia-Pacific vs Sainsbury's: Which is more popular by branded search?" description: "Which is more popular in search, Georgia-Pacific or Sainsbury's? Compare estimated monthly branded-search demand and Share of Search inside the Napkin brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/georgia-pacific-vs-sainsbury-s" publisher: "Brandwave" --- # Georgia-Pacific vs Sainsbury's: Which is more popular by branded search? Which is more popular in search, Georgia-Pacific or Sainsbury's? Compare estimated monthly branded-search demand and Share of Search inside the Napkin brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Georgia-Pacific and Sainsbury's - **Competitive set**: Napkin brands - **Market**: Global - **Month measured**: Aug 2026 - **Georgia-Pacific Share of Search**: 0.53% - **Sainsbury's Share of Search**: 97.9% ## Which is more popular in search, Georgia-Pacific or Sainsbury's? - In August 2026, Sainsbury's had more branded searches than Georgia-Pacific among napkin brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Georgia-Pacific’s 49.5K, and held a 97.9% Share of Search versus Georgia-Pacific’s 0.53%. - Sainsbury's was ahead of Georgia-Pacific in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Georgia-Pacific’s estimated Share of Search among napkin brands worldwide moved from 0.65% to 0.53%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among napkin brands worldwide moved from 98.5% to 97.9%, and its estimated monthly branded searches held steady at 9.1M. ## How did search popularity change for napkin brands worldwide in August 2026? - In August 2026, Kirkland Signature overtook Georgia-Pacific to rank 2nd among napkin brands worldwide, at 1.2%. - In August 2026, Sainsbury's lost estimated Share of Search among napkin brands worldwide, from 98.8% to 97.9%. - Estimated monthly branded searches for Georgia-Pacific worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Month by month | Month | Georgia-Pacific estimated searches | Georgia-Pacific Share of Search | Georgia-Pacific rank | Sainsbury's estimated searches | Sainsbury's Share of Search | Sainsbury's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 0.65% | 2 | 9.1M | 98.5% | 1 | | Nov 2025 | 49.5K | 0.53% | 3 | 9.1M | 98.1% | 1 | | Dec 2025 | 49.5K | 0.44% | 3 | 11.1M | 98.5% | 1 | | Jan 2026 | 60.5K | 0.65% | 3 | 9.1M | 98.4% | 1 | | Feb 2026 | 49.5K | 0.65% | 3 | 7.5M | 98.2% | 1 | | Mar 2026 | 49.5K | 0.53% | 3 | 9.1M | 97.9% | 1 | | Apr 2026 | 49.5K | 0.53% | 3 | 9.1M | 98.7% | 1 | | May 2026 | 49.5K | 0.53% | 3 | 9.1M | 98.7% | 1 | | Jun 2026 | 49.5K | 0.53% | 3 | 9.1M | 98.7% | 1 | | Jul 2026 | 49.5K | 0.54% | 2 | 9.1M | 98.8% | 1 | | Aug 2026 | 49.5K | 0.53% | 3 | 9.1M | 97.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Georgia-Pacific’s and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Georgia-Pacific**: Measured on the search term “georgia pacific”. - **Sainsbury's**: Measured on the search term “sainsburys”. - [Georgia-Pacific profile](/demand/global-en/brands/georgia-pacific) - [Sainsbury's profile](/demand/global-en/brands/sainsbury-s) - [All napkin brands worldwide](/demand/global-en/categories/napkin-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Georgia-Pacific or Sainsbury's? In August 2026, Sainsbury's had more branded searches than Georgia-Pacific among napkin brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Georgia-Pacific’s 49.5K, and held a 97.9% Share of Search versus Georgia-Pacific’s 0.53%. ## Cite this page Brandwave. "Georgia-Pacific vs Sainsbury's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/georgia-pacific-vs-sainsbury-s This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/georgia-pacific-vs-sainsbury-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.