--- title: "Georgia-Pacific vs Kirkland Signature: Which is more popular by branded search?" description: "Which is more popular in search, Georgia-Pacific or Kirkland Signature? Compare estimated monthly branded-search demand and Share of Search inside the Napkin brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/georgia-pacific-vs-kirkland-signature" publisher: "Brandwave" --- # Georgia-Pacific vs Kirkland Signature: Which is more popular by branded search? Which is more popular in search, Georgia-Pacific or Kirkland Signature? Compare estimated monthly branded-search demand and Share of Search inside the Napkin brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Georgia-Pacific and Kirkland Signature - **Competitive set**: Napkin brands - **Market**: Global - **Month measured**: Aug 2026 - **Georgia-Pacific Share of Search**: 0.53% - **Kirkland Signature Share of Search**: 1.2% ## Which is more popular in search, Georgia-Pacific or Kirkland Signature? - In August 2026, Kirkland Signature had more branded searches than Georgia-Pacific among napkin brands worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Georgia-Pacific’s 49.5K, and held a 1.2% Share of Search versus Georgia-Pacific’s 0.53%. - Kirkland Signature was ahead of Georgia-Pacific in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Georgia-Pacific’s estimated Share of Search among napkin brands worldwide moved from 0.65% to 0.53%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among napkin brands worldwide moved from 0.65% to 1.2%, and its estimated monthly branded searches moved from 60.5K to 110K. ## How did search popularity change for napkin brands worldwide in August 2026? - In August 2026, Kirkland Signature overtook Georgia-Pacific to rank 2nd among napkin brands worldwide, at 1.2%. - Estimated monthly branded searches for Georgia-Pacific worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Month by month | Month | Georgia-Pacific estimated searches | Georgia-Pacific Share of Search | Georgia-Pacific rank | Kirkland Signature estimated searches | Kirkland Signature Share of Search | Kirkland Signature rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 0.65% | 2 | 60.5K | 0.65% | 3 | | Nov 2025 | 49.5K | 0.53% | 3 | 110K | 1.2% | 2 | | Dec 2025 | 49.5K | 0.44% | 3 | 110K | 0.98% | 2 | | Jan 2026 | 60.5K | 0.65% | 3 | 74K | 0.8% | 2 | | Feb 2026 | 49.5K | 0.65% | 3 | 74K | 0.97% | 2 | | Mar 2026 | 49.5K | 0.53% | 3 | 135K | 1.4% | 2 | | Apr 2026 | 49.5K | 0.53% | 3 | 60.5K | 0.65% | 2 | | May 2026 | 49.5K | 0.53% | 3 | 60.5K | 0.65% | 2 | | Jun 2026 | 49.5K | 0.53% | 3 | 60.5K | 0.65% | 2 | | Jul 2026 | 49.5K | 0.54% | 2 | 49.5K | 0.54% | 3 | | Aug 2026 | 49.5K | 0.53% | 3 | 110K | 1.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Georgia-Pacific’s and Kirkland Signature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Georgia-Pacific**: Measured on the search term “georgia pacific”. - **Kirkland Signature**: Measured on the search term “kirkland signature”. - [Georgia-Pacific profile](/demand/global-en/brands/georgia-pacific) - [Kirkland Signature profile](/demand/global-en/brands/kirkland-signature) - [All napkin brands worldwide](/demand/global-en/categories/napkin-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Georgia-Pacific or Kirkland Signature? In August 2026, Kirkland Signature had more branded searches than Georgia-Pacific among napkin brands worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Georgia-Pacific’s 49.5K, and held a 1.2% Share of Search versus Georgia-Pacific’s 0.53%. ## Cite this page Brandwave. "Georgia-Pacific vs Kirkland Signature: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/georgia-pacific-vs-kirkland-signature This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/georgia-pacific-vs-kirkland-signature. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.