---
title: "Genius Sports vs Opta: Which is more popular by branded search?"
description: "Which is more popular in search, Genius Sports or Opta? Compare estimated monthly branded-search demand and Share of Search inside the Sports data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/genius-sports-vs-opta"
publisher: "Brandwave"
---

# Genius Sports vs Opta: Which is more popular by branded search?

Which is more popular in search, Genius Sports or Opta? Compare estimated monthly branded-search demand and Share of Search inside the Sports data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Genius Sports and Opta
- **Competitive set**: Sports data platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Genius Sports Share of Search**: 0.72%
- **Opta Share of Search**: 8%

## Which is more popular in search, Genius Sports or Opta?

- In August 2026, Opta had more branded searches than Genius Sports among sports data platforms worldwide. Opta was estimated to have 201K branded searches compared to Genius Sports’ 18.1K, and held an 8% Share of Search versus Genius Sports’ 0.72%.
- Opta was ahead of Genius Sports in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Genius Sports’ estimated Share of Search among sports data platforms worldwide moved from 0.71% to 0.72%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Opta’s estimated Share of Search among sports data platforms worldwide moved from 9.6% to 8%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for sports data platforms worldwide in August 2026?

- In August 2026, Opta lost estimated Share of Search among sports data platforms worldwide, from 45.5% to 8%.
- In August 2026, Genius Sports lost estimated Share of Search among sports data platforms worldwide, from 2.2% to 0.72%.

## Month by month

| Month | Genius Sports estimated searches | Genius Sports Share of Search | Genius Sports rank | Opta estimated searches | Opta Share of Search | Opta rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 0.71% | 4 | 246K | 9.6% | 2 |
| Nov 2025 | 18.1K | 1% | 4 | 246K | 13.6% | 2 |
| Dec 2025 | 14.8K | 0.82% | 4 | 246K | 13.7% | 2 |
| Jan 2026 | 18.1K | 1% | 4 | 246K | 13.6% | 2 |
| Feb 2026 | 22.2K | 1.2% | 4 | 246K | 13.5% | 2 |
| Mar 2026 | 27.1K | 2% | 4 | 246K | 18.2% | 2 |
| Apr 2026 | 22.2K | 1.7% | 4 | 246K | 18.5% | 2 |
| May 2026 | 22.2K | 1.9% | 4 | 246K | 21.5% | 2 |
| Jun 2026 | 18.1K | 1.8% | 4 | 450K | 45.8% | 2 |
| Jul 2026 | 18.1K | 2.2% | 4 | 368K | 45.5% | 2 |
| Aug 2026 | 18.1K | 0.72% | 4 | 201K | 8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Genius Sports’ and Opta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Genius Sports**: Measured on the search term “genius sports”.
- **Opta**: Measured on the search term “opta”.

- [Genius Sports profile](/demand/global-en/brands/genius-sports)
- [Opta profile](/demand/global-en/brands/opta)
- [All sports data platforms worldwide](/demand/global-en/categories/sports-data-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Genius Sports or Opta?

In August 2026, Opta had more branded searches than Genius Sports among sports data platforms worldwide. Opta was estimated to have 201K branded searches compared to Genius Sports’ 18.1K, and held an 8% Share of Search versus Genius Sports’ 0.72%.

## Cite this page

Brandwave. "Genius Sports vs Opta: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/genius-sports-vs-opta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/genius-sports-vs-opta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.