---
title: "Gengo vs Unbabel: Which is more popular by branded search?"
description: "Which is more popular in search, Gengo or Unbabel? Compare estimated monthly branded-search demand and Share of Search inside the Translation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gengo-vs-unbabel"
publisher: "Brandwave"
---

# Gengo vs Unbabel: Which is more popular by branded search?

Which is more popular in search, Gengo or Unbabel? Compare estimated monthly branded-search demand and Share of Search inside the Translation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gengo and Unbabel
- **Competitive set**: Translation services
- **Market**: Global
- **Month measured**: Aug 2026
- **Gengo Share of Search**: 16.8%
- **Unbabel Share of Search**: 3.3%

## Which is more popular in search, Gengo or Unbabel?

- In August 2026, Gengo had more branded searches than Unbabel among translation services worldwide. Gengo was estimated to have 22.2K branded searches compared to Unbabel’s 4.4K, and held a 16.8% Share of Search versus Unbabel’s 3.3%.
- Gengo was ahead of Unbabel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gengo’s estimated Share of Search among translation services worldwide moved from 21.2% to 16.8%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Unbabel’s estimated Share of Search among translation services worldwide moved from 6.3% to 3.3%, and its estimated monthly branded searches moved from 9.9K to 4.4K.

## How did search popularity change for translation services worldwide in August 2026?

- In August 2026, Unbabel lost estimated Share of Search among translation services worldwide, from 4.9% to 3.3%.
- Estimated monthly branded searches for Gengo worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Month by month

| Month | Gengo estimated searches | Gengo Share of Search | Gengo rank | Unbabel estimated searches | Unbabel Share of Search | Unbabel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 21.2% | 3 | 9.9K | 6.3% | 6 |
| Nov 2025 | 27.1K | 18.5% | 3 | 8.1K | 5.5% | 6 |
| Dec 2025 | 22.2K | 17.4% | 3 | 5.4K | 4.2% | 6 |
| Jan 2026 | 33.1K | 20.3% | 3 | 8.1K | 5% | 6 |
| Feb 2026 | 22.2K | 14.9% | 3 | 6.6K | 4.4% | 6 |
| Mar 2026 | 22.2K | 14.2% | 3 | 9.9K | 6.3% | 6 |
| Apr 2026 | 22.2K | 17.1% | 3 | 5.4K | 4.2% | 6 |
| May 2026 | 18.1K | 14.7% | 3 | 5.4K | 4.4% | 6 |
| Jun 2026 | 18.1K | 12.8% | 3 | 14.8K | 10.5% | 4 |
| Jul 2026 | 22.2K | 16.4% | 3 | 6.6K | 4.9% | 6 |
| Aug 2026 | 22.2K | 16.8% | 3 | 4.4K | 3.3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gengo’s and Unbabel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gengo**: Measured on the search term “gengo”.
- **Unbabel**: Measured on the search term “unbabel”.

- [Gengo profile](/demand/global-en/brands/gengo)
- [Unbabel profile](/demand/global-en/brands/unbabel)
- [All translation services worldwide](/demand/global-en/categories/translation-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gengo or Unbabel?

In August 2026, Gengo had more branded searches than Unbabel among translation services worldwide. Gengo was estimated to have 22.2K branded searches compared to Unbabel’s 4.4K, and held a 16.8% Share of Search versus Unbabel’s 3.3%.

## Cite this page

Brandwave. "Gengo vs Unbabel: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gengo-vs-unbabel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gengo-vs-unbabel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.