---
title: "Gengo vs Smartling: Which is more popular by branded search?"
description: "Which is more popular in search, Gengo or Smartling? Compare estimated monthly branded-search demand and Share of Search inside the Translation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gengo-vs-smartling"
publisher: "Brandwave"
---

# Gengo vs Smartling: Which is more popular by branded search?

Which is more popular in search, Gengo or Smartling? Compare estimated monthly branded-search demand and Share of Search inside the Translation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gengo and Smartling
- **Competitive set**: Translation services
- **Market**: Global
- **Month measured**: Aug 2026
- **Gengo Share of Search**: 16.8%
- **Smartling Share of Search**: 5.2%

## Which is more popular in search, Gengo or Smartling?

- In August 2026, Gengo had more branded searches than Smartling among translation services worldwide. Gengo was estimated to have 22.2K branded searches compared to Smartling’s 6.9K, and held a 16.8% Share of Search versus Smartling’s 5.2%.
- Gengo was ahead of Smartling in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gengo’s estimated Share of Search among translation services worldwide moved from 21.2% to 16.8%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation services worldwide moved from 6.6% to 5.2%, and its estimated monthly branded searches moved from 10.3K to 6.9K.

## How did search popularity change for translation services worldwide in August 2026?

- In August 2026, Smartling lost estimated Share of Search among translation services worldwide, from 6.3% to 5.2%.
- Estimated monthly branded searches for Gengo worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Month by month

| Month | Gengo estimated searches | Gengo Share of Search | Gengo rank | Smartling estimated searches | Smartling Share of Search | Smartling rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 21.2% | 3 | 10.3K | 6.6% | 5 |
| Nov 2025 | 27.1K | 18.5% | 3 | 8.5K | 5.8% | 5 |
| Dec 2025 | 22.2K | 17.4% | 3 | 8.6K | 6.8% | 5 |
| Jan 2026 | 33.1K | 20.3% | 3 | 10.3K | 6.3% | 5 |
| Feb 2026 | 22.2K | 14.9% | 3 | 8.4K | 5.7% | 5 |
| Mar 2026 | 22.2K | 14.2% | 3 | 10.3K | 6.6% | 5 |
| Apr 2026 | 22.2K | 17.1% | 3 | 8.4K | 6.5% | 5 |
| May 2026 | 18.1K | 14.7% | 3 | 8.5K | 6.9% | 5 |
| Jun 2026 | 18.1K | 12.8% | 3 | 8.4K | 6% | 6 |
| Jul 2026 | 22.2K | 16.4% | 3 | 8.5K | 6.3% | 4 |
| Aug 2026 | 22.2K | 16.8% | 3 | 6.9K | 5.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gengo’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gengo**: Measured on the search term “gengo”.
- **Smartling**: Measured on the search terms “smartling”, “smartling com”, “smartling platform”, “smartling software”, “smartling translation” and “translation smartling”, summed into one figure.

- [Gengo profile](/demand/global-en/brands/gengo)
- [Smartling profile](/demand/global-en/brands/smartling)
- [All translation services worldwide](/demand/global-en/categories/translation-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gengo or Smartling?

In August 2026, Gengo had more branded searches than Smartling among translation services worldwide. Gengo was estimated to have 22.2K branded searches compared to Smartling’s 6.9K, and held a 16.8% Share of Search versus Smartling’s 5.2%.

## Cite this page

Brandwave. "Gengo vs Smartling: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gengo-vs-smartling

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gengo-vs-smartling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.