---
title: "Gem vs Phenom: Which is more popular by branded search?"
description: "Which is more popular in search, Gem or Phenom? Compare estimated monthly branded-search demand and Share of Search inside the Recruiting CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gem-recruiting-vs-phenom"
publisher: "Brandwave"
---

# Gem vs Phenom: Which is more popular by branded search?

Which is more popular in search, Gem or Phenom? Compare estimated monthly branded-search demand and Share of Search inside the Recruiting CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gem and Phenom
- **Competitive set**: Recruiting CRM platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Gem Share of Search**: 27.9%
- **Phenom Share of Search**: 0.72%

## Which is more popular in search, Gem or Phenom?

- In August 2026, Gem had more branded searches than Phenom among recruiting CRM platforms worldwide. Gem was estimated to have 5.4K branded searches compared to Phenom’s 140, and held a 27.9% Share of Search versus Phenom’s 0.72%.
- Gem was ahead of Phenom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gem’s estimated Share of Search among recruiting CRM platforms worldwide moved from 15.7% to 27.9%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
- Across the 11 months ending August 2026, Phenom’s estimated Share of Search among recruiting CRM platforms worldwide moved from 0.74% to 0.72%, and its estimated monthly branded searches moved from 170 to 140.

## How did search popularity change for recruiting CRM platforms worldwide in August 2026?

- In August 2026, Gem gained estimated Share of Search among recruiting CRM platforms worldwide, from 23.9% to 27.9%.
- Estimated monthly branded searches for Phenom worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

## Month by month

| Month | Gem estimated searches | Gem Share of Search | Gem rank | Phenom estimated searches | Phenom Share of Search | Phenom rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 15.7% | 3 | 170 | 0.74% | 5 |
| Nov 2025 | 3.6K | 16.5% | 3 | 140 | 0.64% | 5 |
| Dec 2025 | 3.6K | 19.4% | 3 | 170 | 0.91% | 5 |
| Jan 2026 | 3.6K | 16.6% | 3 | 170 | 0.78% | 5 |
| Feb 2026 | 3.6K | 17.5% | 3 | 170 | 0.82% | 5 |
| Mar 2026 | 4.4K | 19.7% | 3 | 170 | 0.76% | 5 |
| Apr 2026 | 3.6K | 18.7% | 3 | 170 | 0.88% | 5 |
| May 2026 | 3.6K | 20.2% | 2 | 170 | 0.94% | 5 |
| Jun 2026 | 4.4K | 23.7% | 2 | 170 | 0.91% | 5 |
| Jul 2026 | 4.4K | 23.9% | 2 | 170 | 0.92% | 5 |
| Aug 2026 | 5.4K | 27.9% | 2 | 140 | 0.72% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gem’s and Phenom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gem**: Measured on the search terms “gem com” and “gem talent crm”, summed into one figure.
- **Phenom**: Measured on the search term “phenom com”.

- [Gem profile](/demand/global-en/brands/gem-recruiting)
- [Phenom profile](/demand/global-en/brands/phenom)
- [All recruiting CRM platforms worldwide](/demand/global-en/categories/recruiting-crm-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gem or Phenom?

In August 2026, Gem had more branded searches than Phenom among recruiting CRM platforms worldwide. Gem was estimated to have 5.4K branded searches compared to Phenom’s 140, and held a 27.9% Share of Search versus Phenom’s 0.72%.

## Cite this page

Brandwave. "Gem vs Phenom: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gem-recruiting-vs-phenom

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gem-recruiting-vs-phenom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.