--- title: "Gem vs Loxo: Which is searched more?" description: "Is Gem or Loxo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recruiting CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gem-recruiting-vs-loxo" publisher: "Brandwave" --- # Gem vs Loxo: Which is searched more? Is Gem or Loxo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recruiting CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gem and Loxo - **Competitive set**: Recruiting CRM platforms - **Market**: Global - **Month measured**: Sep 2026 - **Gem Share of Search**: <0.01% - **Loxo Share of Search**: 19.5% ## Is Gem or Loxo more popular in search? - In September 2026, Loxo had more branded searches than Gem among recruiting CRM platforms worldwide. Loxo had about 22,200 branded searches, while Gem had 10. Loxo made up 19.5% of all recruiting CRM platform searches we track, and Gem accounted for <0.01%. - Loxo was ahead of Gem in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gem’s share of searches among recruiting CRM platforms worldwide moved from 0% to <0.01%, and its estimated monthly branded searches moved from 0 to 10. - Across the 12 months ending September 2026, Loxo’s share of searches among recruiting CRM platforms worldwide moved from 14.7% to 19.5%, and its estimated monthly branded searches moved from 18.1K to 22.2K. ## Top recruiting CRM platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gem was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Loxo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Loxo was listed before Gem in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Recruit CRM | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bullhorn | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Loxo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Avature | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Gem | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Recruiterflow | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Beamery | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Phenom | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Manatal | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Zoho Recruit | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | GR8 People | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about recruiting CRM platforms - Asked ChatGPT "Which recruiting CRM platform should I use?": 1. Recruit CRM, 2. Loxo, 3. Bullhorn, 4. Manatal, 5. Gem - Asked ChatGPT "What are the best recruiting CRM platforms?": 1. Recruit CRM, 2. Bullhorn, 3. Loxo, 4. Recruiterflow, 5. Gem, 6. Manatal - Asked ChatGPT "What's the best recruiting CRM platform for candidate relationship management?": 1. Gem, 2. Beamery, 3. Avature, 4. Bullhorn, 5. Recruit CRM - Searched Google, AI Overview "best recruiting crm": 1. Recruit CRM, 2. Bullhorn, 3. Loxo, 4. Recruiterflow, 5. Zoho Recruit - Searched Google, AI Overview "candidate relationship management software": 1. Avature, 2. Phenom, 3. Zoho Recruit Not named in any answer: GR8 People. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for recruiting CRM platforms worldwide in September 2026? - In September 2026, Loxo overtook Recruit CRM to rank 2nd among recruiting CRM platforms worldwide, with 19.5% of the searches. ## Month by month | Month | Gem estimated searches | Gem Share of Search | Gem rank | Loxo estimated searches | Loxo Share of Search | Loxo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 0 | 0% | 11 | 18.1K | 14.7% | 3 | | Nov 2025 | 10 | <0.01% | 11 | 18.1K | 17% | 2 | | Dec 2025 | 10 | 0.01% | 11 | 14.8K | 15.4% | 2 | | Jan 2026 | 10 | <0.01% | 11 | 18.1K | 16.9% | 2 | | Feb 2026 | 10 | <0.01% | 11 | 22.2K | 21.3% | 2 | | Mar 2026 | 10 | <0.01% | 11 | 18.1K | 16.3% | 3 | | Apr 2026 | 10 | <0.01% | 11 | 18.1K | 17.2% | 2 | | May 2026 | 30 | 0.03% | 11 | 18.1K | 17.5% | 2 | | Jun 2026 | 10 | <0.01% | 11 | 18.1K | 17.5% | 2 | | Jul 2026 | 10 | <0.01% | 11 | 22.2K | 16.8% | 3 | | Aug 2026 | 10 | <0.01% | 11 | 22.2K | 17.8% | 3 | | Sep 2026 | 10 | <0.01% | 11 | 22.2K | 19.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Gem’s and Loxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gem**: Measured on the search term “gem talent crm”. - **Loxo**: Measured on the search term “loxo”. - [Gem profile](/demand/global-en/brands/gem-recruiting) - [Loxo profile](/demand/global-en/brands/loxo) - [All recruiting CRM platforms worldwide](/demand/global-en/categories/recruiting-crm-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gem or Loxo more popular in search? In September 2026, Loxo had more branded searches than Gem among recruiting CRM platforms worldwide. Loxo had about 22,200 branded searches, while Gem had 10. Loxo made up 19.5% of all recruiting CRM platform searches we track, and Gem accounted for <0.01%. ## Cite this page Brandwave. "Gem vs Loxo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gem-recruiting-vs-loxo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gem-recruiting-vs-loxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.