---
title: "Gatorade vs Skratch Labs: Which is searched more?"
description: "Which is more popular in search, Gatorade or Skratch Labs? Compare estimated monthly branded-search demand and Share of Search inside the Electrolyte drink brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gatorade-vs-skratch-labs"
publisher: "Brandwave"
---

# Gatorade vs Skratch Labs: Which is searched more?

Which is more popular in search, Gatorade or Skratch Labs? Compare estimated monthly branded-search demand and Share of Search inside the Electrolyte drink brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gatorade and Skratch Labs
- **Competitive set**: Electrolyte drink brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Gatorade Share of Search**: 42.3%
- **Skratch Labs Share of Search**: 2.2%

## Which is more popular in search, Gatorade or Skratch Labs?

- In September 2026, Gatorade had more branded searches than Skratch Labs among electrolyte drink brands worldwide. Gatorade was estimated to have 1M branded searches compared to Skratch Labs’ 51.6K, and held a 42.3% Share of Search versus Skratch Labs’ 2.2%.
- Gatorade was ahead of Skratch Labs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gatorade’s estimated Share of Search among electrolyte drink brands worldwide moved from 39.8% to 42.3%, and its estimated monthly branded searches moved from 823K to 1M.
- Across the 12 months ending September 2026, Skratch Labs’ estimated Share of Search among electrolyte drink brands worldwide moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 51.7K to 51.6K.

## How did search popularity change for electrolyte drink brands worldwide in September 2026?

- In September 2026, Gatorade gained estimated Share of Search among electrolyte drink brands worldwide, from 39.4% to 42.3%.
- In September 2026, Skratch Labs rose from 10th to 8th among electrolyte drink brands worldwide.

## Month by month

| Month | Gatorade estimated searches | Gatorade Share of Search | Gatorade rank | Skratch Labs estimated searches | Skratch Labs Share of Search | Skratch Labs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 39.8% | 1 | 51.7K | 2.5% | 7 |
| Nov 2025 | 823K | 40.3% | 1 | 42.3K | 2.1% | 9 |
| Dec 2025 | 823K | 40.4% | 1 | 42.3K | 2.1% | 8 |
| Jan 2026 | 823K | 36.9% | 1 | 43.1K | 1.9% | 10 |
| Feb 2026 | 823K | 39.3% | 1 | 42.6K | 2% | 9 |
| Mar 2026 | 1M | 39.3% | 1 | 52.2K | 2.1% | 9 |
| Apr 2026 | 1M | 40.3% | 1 | 52.2K | 2.1% | 9 |
| May 2026 | 1M | 39.8% | 1 | 52.7K | 2.1% | 9 |
| Jun 2026 | 1M | 37.3% | 1 | 43.7K | 1.6% | 10 |
| Jul 2026 | 1M | 36.4% | 1 | 52.8K | 1.9% | 9 |
| Aug 2026 | 1M | 39.4% | 1 | 43.7K | 1.7% | 10 |
| Sep 2026 | 1M | 42.3% | 1 | 51.6K | 2.2% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Gatorade’s and Skratch Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gatorade**: Measured on the search term “gatorade”.
- **Skratch Labs**: Measured on the search terms “skratch drink mix”, “skratch electrolytes”, “skratch hydration”, “skratch labs” and “skratchlabs”, summed into one figure.

- [Gatorade profile](/demand/global-en/brands/gatorade)
- [Skratch Labs profile](/demand/global-en/brands/skratch-labs)
- [All electrolyte drink brands worldwide](/demand/global-en/categories/electrolyte-drink-brands): The set both shares are measured inside, 13 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gatorade or Skratch Labs?

In September 2026, Gatorade had more branded searches than Skratch Labs among electrolyte drink brands worldwide. Gatorade was estimated to have 1M branded searches compared to Skratch Labs’ 51.6K, and held a 42.3% Share of Search versus Skratch Labs’ 2.2%.

## Cite this page

Brandwave. "Gatorade vs Skratch Labs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gatorade-vs-skratch-labs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gatorade-vs-skratch-labs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.