--- title: "Gatco vs Umbra: Which is searched more?" description: "Is Gatco or Umbra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gatco-vs-umbra" publisher: "Brandwave" --- # Gatco vs Umbra: Which is searched more? Is Gatco or Umbra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gatco and Umbra - **Competitive set**: Bathroom accessory brands - **Market**: Global - **Month measured**: Sep 2026 - **Gatco Share of Search**: 0.22% - **Umbra Share of Search**: 0.11% ## Is Gatco or Umbra more popular in search? - In September 2026, Gatco had more branded searches than Umbra among bathroom accessory brands worldwide. Gatco had about 1,900 branded searches, while Umbra had 940. Gatco made up 0.22% of all bathroom accessory brand searches we track, and Umbra accounted for 0.11%. - Gatco was ahead of Umbra in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gatco’s share of searches among bathroom accessory brands worldwide held steady at 0.22%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, Umbra’s share of searches among bathroom accessory brands worldwide moved from 0.1% to 0.11%, and its estimated monthly branded searches moved from 870 to 940. ## Top bathroom accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Gatco and Umbra were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Gatco was listed before Umbra in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kohler | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Moen | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Yamazaki | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Umbra | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Gatco | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Brabantia | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Joseph Joseph | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | InterDesign | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Croydex | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bathroom accessory brands - Asked ChatGPT "Which bathroom accessory brand should I buy?": 1. Moen, 2. Kohler, 3. Gatco - Asked ChatGPT "What are the best bathroom accessory brands?": 1. Kohler, 2. Moen, 3. Gatco, 4. Umbra - Asked ChatGPT "What's the best bathroom accessory brand for modern bathroom storage?": 1. Yamazaki, 2. Umbra, 3. Kohler - Searched Google, AI Overview "bathroom accessory brands": 1. Moen Not named in any answer: Brabantia, Joseph Joseph, InterDesign and Croydex. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bathroom accessory brands worldwide in September 2026? Neither Gatco nor Umbra moved beyond provider rounding among bathroom accessory brands in Sep 2026. ## Month by month | Month | Gatco estimated searches | Gatco Share of Search | Gatco rank | Umbra estimated searches | Umbra Share of Search | Umbra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.22% | 8 | 870 | 0.1% | 9 | | Nov 2025 | 1.9K | 0.2% | 8 | 910 | 0.1% | 9 | | Dec 2025 | 1.9K | 0.23% | 8 | 890 | 0.11% | 9 | | Jan 2026 | 1.9K | 0.21% | 8 | 890 | 0.1% | 9 | | Feb 2026 | 1.9K | 0.24% | 8 | 750 | 0.09% | 9 | | Mar 2026 | 1.9K | 0.21% | 8 | 960 | 0.11% | 9 | | Apr 2026 | 1.9K | 0.21% | 8 | 770 | 0.09% | 9 | | May 2026 | 1.9K | 0.24% | 8 | 900 | 0.11% | 9 | | Jun 2026 | 1.9K | 0.25% | 8 | 660 | 0.09% | 9 | | Jul 2026 | 1.9K | 0.24% | 8 | 770 | 0.1% | 9 | | Aug 2026 | 1.9K | 0.21% | 8 | 960 | 0.11% | 9 | | Sep 2026 | 1.9K | 0.22% | 8 | 940 | 0.11% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Gatco’s and Umbra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gatco**: Measured on the search term “gatco”. - **Umbra**: Measured on the search terms “umbra bathroom”, “umbra dispenser”, “umbra soap” and “umbra soap dispenser”, summed into one figure. - [Gatco profile](/demand/global-en/brands/gatco) - [Umbra profile](/demand/global-en/brands/umbra) - [All bathroom accessory brands worldwide](/demand/global-en/categories/bathroom-accessory-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gatco or Umbra more popular in search? In September 2026, Gatco had more branded searches than Umbra among bathroom accessory brands worldwide. Gatco had about 1,900 branded searches, while Umbra had 940. Gatco made up 0.22% of all bathroom accessory brand searches we track, and Umbra accounted for 0.11%. ## Cite this page Brandwave. "Gatco vs Umbra: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gatco-vs-umbra This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gatco-vs-umbra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.