--- title: "Gartner vs Similarweb: Which is searched more?" description: "Is Gartner or Similarweb more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gartner-vs-similarweb" publisher: "Brandwave" --- # Gartner vs Similarweb: Which is searched more? Is Gartner or Similarweb more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gartner and Similarweb - **Competitive set**: Market research platforms - **Market**: Global - **Month measured**: Sep 2026 - **Gartner Share of Search**: 12.4% - **Similarweb Share of Search**: 18.5% ## Is Gartner or Similarweb more popular in search? - In September 2026, Similarweb had more branded searches than Gartner among market research platforms worldwide. Similarweb had about 301,000 branded searches, while Gartner had 201,000. Similarweb made up 18.5% of all market research platform searches we track, and Gartner accounted for 12.4%. - Similarweb was ahead of Gartner in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gartner’s share of searches among market research platforms worldwide moved from 9.2% to 12.4%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Similarweb’s share of searches among market research platforms worldwide moved from 16.9% to 18.5%, and its estimated monthly branded searches moved from 368K to 301K. ## Top market research platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Similarweb was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gartner was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Similarweb was listed before Gartner in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Qualtrics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SurveyMonkey | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | GWI | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Attest | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Typeform | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Statista | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Similarweb | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Mintel | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Gartner | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Euromonitor | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | IBISWorld | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about market research platforms - Asked ChatGPT "Which market research platform should I use?": 1. SurveyMonkey, 2. Qualtrics, 3. Statista, 4. Similarweb, 5. Gartner - Asked ChatGPT "What are the best market research platforms?": 1. Qualtrics, 2. SurveyMonkey, 3. Attest, 4. GWI, 5. Statista, 6. Similarweb, 7. Mintel, 8. Euromonitor - Asked ChatGPT "What's the best market research platform for survey insights?": 1. Qualtrics, 2. SurveyMonkey, 3. Typeform - Searched Google, AI Overview "market research platforms": 1. Qualtrics, 2. GWI, 3. Attest, 4. SurveyMonkey, 5. Typeform, 6. Statista - Searched Google, AI Overview "survey platform": 1. SurveyMonkey, 2. Typeform, 3. Qualtrics Not named in any answer: IBISWorld. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for market research platforms worldwide in September 2026? - In September 2026, Similarweb overtook Typeform to rank 2nd among market research platforms worldwide, with 18.5% of the searches. - Gartner’s share of searches among market research platforms worldwide has gained ground for 3 months in a row, from 10.1% to 12.4% in September 2026. ## Month by month | Month | Gartner estimated searches | Gartner Share of Search | Gartner rank | Similarweb estimated searches | Similarweb Share of Search | Similarweb rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 9.2% | 5 | 368K | 16.9% | 4 | | Nov 2025 | 165K | 8% | 6 | 368K | 17.9% | 3 | | Dec 2025 | 135K | 8.6% | 5 | 301K | 19.2% | 3 | | Jan 2026 | 165K | 8.9% | 5 | 368K | 19.8% | 3 | | Feb 2026 | 165K | 8.9% | 5 | 301K | 16.2% | 4 | | Mar 2026 | 201K | 8.7% | 6 | 450K | 19.5% | 2 | | Apr 2026 | 165K | 8.1% | 6 | 368K | 18.2% | 4 | | May 2026 | 165K | 9.5% | 5 | 301K | 17.2% | 4 | | Jun 2026 | 165K | 10.1% | 5 | 301K | 18.4% | 3 | | Jul 2026 | 165K | 11.5% | 5 | 301K | 21% | 2 | | Aug 2026 | 165K | 12% | 5 | 246K | 17.8% | 3 | | Sep 2026 | 201K | 12.4% | 5 | 301K | 18.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Gartner’s and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gartner**: Measured on the search term “gartner”. - **Similarweb**: Measured on the search term “similarweb”. - [Gartner profile](/demand/global-en/brands/gartner) - [Similarweb profile](/demand/global-en/brands/similarweb) - [All market research platforms worldwide](/demand/global-en/categories/market-research-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gartner or Similarweb more popular in search? In September 2026, Similarweb had more branded searches than Gartner among market research platforms worldwide. Similarweb had about 301,000 branded searches, while Gartner had 201,000. Similarweb made up 18.5% of all market research platform searches we track, and Gartner accounted for 12.4%. ## Cite this page Brandwave. "Gartner vs Similarweb: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gartner-vs-similarweb This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gartner-vs-similarweb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.