---
title: "Gartner vs IBISWorld: Which is more popular by branded search?"
description: "Which is more popular in search, Gartner or IBISWorld? Compare estimated monthly branded-search demand and Share of Search inside the Market research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gartner-vs-ibisworld"
publisher: "Brandwave"
---

# Gartner vs IBISWorld: Which is more popular by branded search?

Which is more popular in search, Gartner or IBISWorld? Compare estimated monthly branded-search demand and Share of Search inside the Market research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gartner and IBISWorld
- **Competitive set**: Market research platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Gartner Share of Search**: 54.7%
- **IBISWorld Share of Search**: 6%

## Which is more popular in search, Gartner or IBISWorld?

- In August 2026, Gartner had more branded searches than IBISWorld among market research platforms worldwide. Gartner was estimated to have 165K branded searches compared to IBISWorld’s 18.1K, and held a 54.7% Share of Search versus IBISWorld’s 6%.
- Gartner was ahead of IBISWorld in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gartner’s estimated Share of Search among market research platforms worldwide moved from 38.8% to 54.7%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, IBISWorld’s estimated Share of Search among market research platforms worldwide moved from 6.4% to 6%, and its estimated monthly branded searches moved from 33.1K to 18.1K.

## How did search popularity change for market research platforms worldwide in August 2026?

- In August 2026, Gartner lost estimated Share of Search among market research platforms worldwide, from 55.5% to 54.7%.
- Estimated monthly branded searches for IBISWorld worldwide fell 45.3% over 11 measured months, from 33.1K to 18.1K in August 2026.

## Month by month

| Month | Gartner estimated searches | Gartner Share of Search | Gartner rank | IBISWorld estimated searches | IBISWorld Share of Search | IBISWorld rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 38.8% | 1 | 33.1K | 6.4% | 5 |
| Nov 2025 | 165K | 35.9% | 2 | 27.1K | 5.9% | 5 |
| Dec 2025 | 135K | 40% | 1 | 18.1K | 5.4% | 5 |
| Jan 2026 | 165K | 40% | 1 | 22.2K | 5.4% | 5 |
| Feb 2026 | 165K | 38.9% | 1 | 27.1K | 6.4% | 5 |
| Mar 2026 | 201K | 36.3% | 2 | 33.1K | 6% | 5 |
| Apr 2026 | 165K | 36.2% | 2 | 22.2K | 4.9% | 5 |
| May 2026 | 165K | 43.7% | 1 | 22.2K | 5.9% | 5 |
| Jun 2026 | 165K | 51.1% | 1 | 18.1K | 5.6% | 5 |
| Jul 2026 | 165K | 55.5% | 1 | 18.1K | 6.1% | 5 |
| Aug 2026 | 165K | 54.7% | 1 | 18.1K | 6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gartner’s and IBISWorld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gartner**: Measured on the search term “gartner”.
- **IBISWorld**: Measured on the search term “ibisworld”.

- [Gartner profile](/demand/global-en/brands/gartner)
- [IBISWorld profile](/demand/global-en/brands/ibisworld)
- [All market research platforms worldwide](/demand/global-en/categories/market-research-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gartner or IBISWorld?

In August 2026, Gartner had more branded searches than IBISWorld among market research platforms worldwide. Gartner was estimated to have 165K branded searches compared to IBISWorld’s 18.1K, and held a 54.7% Share of Search versus IBISWorld’s 6%.

## Cite this page

Brandwave. "Gartner vs IBISWorld: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gartner-vs-ibisworld

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gartner-vs-ibisworld. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.