---
title: "Garnier vs L'Oreal: Which is more popular by branded search?"
description: "Which is more popular in search, Garnier or L'Oreal? Compare estimated monthly branded-search demand and Share of Search inside the Hair colour set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/garnier-vs-l-oreal"
publisher: "Brandwave"
---

# Garnier vs L'Oreal: Which is more popular by branded search?

Which is more popular in search, Garnier or L'Oreal? Compare estimated monthly branded-search demand and Share of Search inside the Hair colour set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Garnier and L'Oreal
- **Competitive set**: Hair colour
- **Market**: Global
- **Month measured**: Aug 2026
- **Garnier Share of Search**: 30.8%
- **L'Oreal Share of Search**: 56.1%

## Which is more popular in search, Garnier or L'Oreal?

- In August 2026, L'Oreal had more branded searches than Garnier among hair colour worldwide. L'Oreal was estimated to have 1M branded searches compared to Garnier’s 550K, and held a 56.1% Share of Search versus Garnier’s 30.8%.
- L'Oreal was ahead of Garnier in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among hair colour worldwide moved from 26.8% to 30.8%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among hair colour worldwide moved from 59.5% to 56.1%, and its estimated monthly branded searches moved from 1.2M to 1M.

## How did search popularity change for hair colour worldwide in August 2026?

- Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

## Month by month

| Month | Garnier estimated searches | Garnier Share of Search | Garnier rank | L'Oreal estimated searches | L'Oreal Share of Search | L'Oreal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 26.8% | 2 | 1.2M | 59.5% | 1 |
| Nov 2025 | 450K | 23.1% | 2 | 1.2M | 62.7% | 1 |
| Dec 2025 | 450K | 23.1% | 2 | 1.2M | 62.6% | 1 |
| Jan 2026 | 450K | 23.1% | 2 | 1.2M | 62.6% | 1 |
| Feb 2026 | 450K | 23.6% | 2 | 1.2M | 64.1% | 1 |
| Mar 2026 | 550K | 27.4% | 2 | 1.2M | 60.8% | 1 |
| Apr 2026 | 550K | 27.5% | 2 | 1.2M | 61% | 1 |
| May 2026 | 550K | 27.5% | 2 | 1.2M | 61.1% | 1 |
| Jun 2026 | 550K | 31.5% | 2 | 1M | 57.2% | 1 |
| Jul 2026 | 550K | 30.8% | 2 | 1M | 55.9% | 1 |
| Aug 2026 | 550K | 30.8% | 2 | 1M | 56.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Garnier’s and L'Oreal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Garnier**: Measured on the search term “garnier”.
- **L'Oreal**: Measured on the search term “loreal”.

- [Garnier profile](/demand/global-en/brands/garnier)
- [L'Oreal profile](/demand/global-en/brands/l-oreal)
- [All hair colour worldwide](/demand/global-en/categories/hair-colour): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Garnier or L'Oreal?

In August 2026, L'Oreal had more branded searches than Garnier among hair colour worldwide. L'Oreal was estimated to have 1M branded searches compared to Garnier’s 550K, and held a 56.1% Share of Search versus Garnier’s 30.8%.

## Cite this page

Brandwave. "Garnier vs L'Oreal: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/garnier-vs-l-oreal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/garnier-vs-l-oreal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.