---
title: "Garnier vs Kiehl's: Which is searched more?"
description: "Which is more popular in search, Garnier or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Face cleanser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/garnier-vs-kiehl-s"
publisher: "Brandwave"
---

# Garnier vs Kiehl's: Which is searched more?

Which is more popular in search, Garnier or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Face cleanser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Garnier and Kiehl's
- **Competitive set**: Face cleanser brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Garnier Share of Search**: 7.3%
- **Kiehl's Share of Search**: 4.1%

## Which is more popular in search, Garnier or Kiehl's?

- In September 2026, Garnier had more branded searches than Kiehl's among face cleanser brands worldwide. Garnier was estimated to have 971K branded searches compared to Kiehl's’ 550K, and held a 7.3% Share of Search versus Kiehl's’ 4.1%.
- The lead changed hands 2 times in the 12 months ending September 2026: Kiehl's took it in November 2025, Garnier took it in December 2025.
- Across the 12 months ending September 2026, Garnier’s estimated Share of Search among face cleanser brands worldwide moved from 7.4% to 7.3%, and its estimated monthly branded searches moved from 997K to 971K.
- Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among face cleanser brands worldwide moved from 5% to 4.1%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for face cleanser brands worldwide in September 2026?

- In September 2026, Beauty of Joseon overtook Neutrogena and Garnier to rank 5th among face cleanser brands worldwide, with 7.8% estimated Share of Search.
- Estimated monthly branded searches for Kiehl's worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

## Month by month

| Month | Garnier estimated searches | Garnier Share of Search | Garnier rank | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 997K | 7.4% | 6 | 673K | 5% | 9 |
| Nov 2025 | 897K | 5.4% | 8 | 1.2M | 7.4% | 5 |
| Dec 2025 | 877K | 6% | 7 | 823K | 5.6% | 8 |
| Jan 2026 | 852K | 5.6% | 7 | 673K | 4.4% | 10 |
| Feb 2026 | 852K | 6.2% | 7 | 550K | 4% | 10 |
| Mar 2026 | 1M | 6.4% | 7 | 673K | 4.2% | 10 |
| Apr 2026 | 997K | 6.2% | 7 | 550K | 3.4% | 10 |
| May 2026 | 997K | 6.5% | 7 | 550K | 3.6% | 10 |
| Jun 2026 | 1.1M | 7.3% | 6 | 550K | 3.8% | 10 |
| Jul 2026 | 1.1M | 7.5% | 5 | 450K | 3.2% | 10 |
| Aug 2026 | 1.1M | 7.5% | 6 | 550K | 3.8% | 10 |
| Sep 2026 | 971K | 7.3% | 6 | 550K | 4.1% | 10 |

## How each brand is measured

Brandwave collects information about searches that people make online using Garnier’s and Kiehl's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Garnier**: Measured on the search terms “garnier”, “garnier cleanser”, “garnier hair colour” and “garnier micellar water”, summed into one figure.
- **Kiehl's**: Measured on the search terms “kiehl s” and “kiehls”, summed into one figure.

- [Garnier profile](/demand/global-en/brands/garnier)
- [Kiehl's profile](/demand/global-en/brands/kiehl-s)
- [All face cleanser brands worldwide](/demand/global-en/categories/face-cleanser-brands): The set both shares are measured inside, 14 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Garnier or Kiehl's?

In September 2026, Garnier had more branded searches than Kiehl's among face cleanser brands worldwide. Garnier was estimated to have 971K branded searches compared to Kiehl's’ 550K, and held a 7.3% Share of Search versus Kiehl's’ 4.1%.

## Cite this page

Brandwave. "Garnier vs Kiehl's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/garnier-vs-kiehl-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/garnier-vs-kiehl-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.