---
title: "Garmin vs Vexilar: Which is searched more?"
description: "Which is more popular in search, Garmin or Vexilar? Compare estimated monthly branded-search demand and Share of Search inside the Fish finders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/garmin-vs-vexilar"
publisher: "Brandwave"
---

# Garmin vs Vexilar: Which is searched more?

Which is more popular in search, Garmin or Vexilar? Compare estimated monthly branded-search demand and Share of Search inside the Fish finders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Garmin and Vexilar
- **Competitive set**: Fish finders
- **Market**: Global
- **Month measured**: Sep 2026
- **Garmin Share of Search**: 98.5%
- **Vexilar Share of Search**: <0.01%

## Which is more popular in search, Garmin or Vexilar?

- In September 2026, Garmin had more branded searches than Vexilar among fish finders worldwide. Garmin was estimated to have 4.4M branded searches compared to Vexilar’s 110, and held a 98.5% Share of Search versus Vexilar’s <0.01%.
- Garmin was ahead of Vexilar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garmin’s estimated Share of Search among fish finders worldwide moved from 97.8% to 98.5%, and its estimated monthly branded searches moved from 3.6M to 4.4M.
- Across the 12 months ending September 2026, Vexilar’s estimated Share of Search among fish finders worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 40 to 110.

## How did search popularity change for fish finders worldwide in September 2026?

- Estimated monthly branded searches for Vexilar worldwide rose 175% over 12 measured months, from 40 to 110 in September 2026.
- Estimated monthly branded searches for Garmin worldwide rose 20.2% over 12 measured months, from 3.6M to 4.4M in September 2026.

## Month by month

| Month | Garmin estimated searches | Garmin Share of Search | Garmin rank | Vexilar estimated searches | Vexilar Share of Search | Vexilar rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6M | 97.8% | 1 | 40 | <0.01% | 6 |
| Nov 2025 | 4.6M | 98.3% | 1 | 70 | <0.01% | 6 |
| Dec 2025 | 4.4M | 98.4% | 1 | 170 | <0.01% | 6 |
| Jan 2026 | 4.4M | 98.3% | 1 | 170 | <0.01% | 6 |
| Feb 2026 | 3.6M | 97.9% | 1 | 170 | <0.01% | 6 |
| Mar 2026 | 4.3M | 97.9% | 1 | 90 | <0.01% | 6 |
| Apr 2026 | 4.4M | 98.1% | 1 | 40 | <0.01% | 6 |
| May 2026 | 4.5M | 97.9% | 1 | 70 | <0.01% | 6 |
| Jun 2026 | 4.4M | 97.9% | 1 | 70 | <0.01% | 6 |
| Jul 2026 | 4.4M | 98.2% | 1 | 70 | <0.01% | 6 |
| Aug 2026 | 5.4M | 98.5% | 1 | 70 | <0.01% | 6 |
| Sep 2026 | 4.4M | 98.5% | 1 | 110 | <0.01% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Garmin’s and Vexilar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Garmin**: Measured on the search terms “cycling computer garmin”, “fitness watch garmin”, “garmin”, “garmin alpha”, “garmin astro”, “garmin com”, “garmin dog gps”, “garmin dog tracker”, “garmin edge”, “garmin fenix”, “garmin forerunner”, “garmin gps dog collar”, “garmin smartwatch”, “garmin venu” and “smartwatch garmin”, summed into one figure.
- **Vexilar**: Measured on the search term “vexilar sonar”.

- [Garmin profile](/demand/global-en/brands/garmin)
- [Vexilar profile](/demand/global-en/brands/vexilar)
- [All fish finders worldwide](/demand/global-en/categories/fish-finders): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Garmin or Vexilar?

In September 2026, Garmin had more branded searches than Vexilar among fish finders worldwide. Garmin was estimated to have 4.4M branded searches compared to Vexilar’s 110, and held a 98.5% Share of Search versus Vexilar’s <0.01%.

## Cite this page

Brandwave. "Garmin vs Vexilar: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/garmin-vs-vexilar

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/garmin-vs-vexilar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.