--- title: "Garmin Connect vs Strava: Which is searched more?" description: "Is Garmin Connect or Strava more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/garmin-connect-vs-strava" publisher: "Brandwave" --- # Garmin Connect vs Strava: Which is searched more? Is Garmin Connect or Strava more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Garmin Connect and Strava - **Competitive set**: Running apps - **Market**: Global - **Month measured**: Sep 2026 - **Garmin Connect Share of Search**: 30.8% - **Strava Share of Search**: 56.6% ## Is Garmin Connect or Strava more popular in search? - In September 2026, Strava had more branded searches than Garmin Connect among running apps worldwide. Strava had about 2.2 million branded searches, while Garmin Connect had 1.2 million. Strava made up 56.6% of all running app searches we track, and Garmin Connect accounted for 30.8%. - Strava was ahead of Garmin Connect in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Garmin Connect’s share of searches among running apps worldwide moved from 27.5% to 30.8%, and its estimated monthly branded searches moved from 823K to 1.2M. - Across the 12 months ending September 2026, Strava’s share of searches among running apps worldwide moved from 61.1% to 56.6%, and its estimated monthly branded searches moved from 1.8M to 2.2M. ## Top running apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Strava appeared in all five answers. Garmin Connect was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Strava was listed before Garmin Connect in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nike Run Club | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Strava | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Runna | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Garmin Connect | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Runkeeper | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Adidas Running | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | MapMyRun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about running apps - Asked ChatGPT "Which running app should I use?": 1. Nike Run Club, 2. Strava, 3. Runna - Asked ChatGPT "What are the best running apps?": 1. Strava, 2. Nike Run Club, 3. Runna, 4. Garmin Connect, 5. Adidas Running - Asked ChatGPT "What's the best running app for training tracking?": 1. Strava, 2. Nike Run Club, 3. Runna, 4. Garmin Connect - Searched Google, AI Overview "running apps": 1. Strava, 2. Nike Run Club, 3. Garmin Connect, 4. Runkeeper, 5. Runna - Searched Google, AI Overview "running app for intervals": 1. Nike Run Club, 2. Runkeeper, 3. Strava Not named in any answer: MapMyRun. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for running apps worldwide in September 2026? - In September 2026, Strava lost share of searches among running apps worldwide, from 58.9% to 56.6%. - In September 2026, Garmin Connect lost share of searches among running apps worldwide, from 32.1% to 30.8%. ## Month by month | Month | Garmin Connect estimated searches | Garmin Connect Share of Search | Garmin Connect rank | Strava estimated searches | Strava Share of Search | Strava rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 27.5% | 2 | 1.8M | 61.1% | 1 | | Nov 2025 | 823K | 27.7% | 2 | 1.8M | 61.7% | 1 | | Dec 2025 | 673K | 24.2% | 2 | 1.8M | 65.9% | 1 | | Jan 2026 | 1M | 31.6% | 2 | 1.8M | 57.8% | 1 | | Feb 2026 | 823K | 28.2% | 2 | 1.8M | 62.8% | 1 | | Mar 2026 | 1M | 28.1% | 2 | 2.2M | 62.9% | 1 | | Apr 2026 | 1.2M | 31.8% | 2 | 2.2M | 58.5% | 1 | | May 2026 | 1.2M | 31.9% | 2 | 2.2M | 58.6% | 1 | | Jun 2026 | 1M | 28.3% | 2 | 2.2M | 63.3% | 1 | | Jul 2026 | 1M | 32.1% | 2 | 1.8M | 58.7% | 1 | | Aug 2026 | 1.2M | 32.1% | 2 | 2.2M | 58.9% | 1 | | Sep 2026 | 1.2M | 30.8% | 2 | 2.2M | 56.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Garmin Connect’s and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Garmin Connect**: Measured on the search term “garmin connect”. - **Strava**: Measured on the search term “strava”. - [Garmin Connect profile](/demand/global-en/brands/garmin-connect) - [Strava profile](/demand/global-en/brands/strava) - [All running apps worldwide](/demand/global-en/categories/running-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Garmin Connect or Strava more popular in search? In September 2026, Strava had more branded searches than Garmin Connect among running apps worldwide. Strava had about 2.2 million branded searches, while Garmin Connect had 1.2 million. Strava made up 56.6% of all running app searches we track, and Garmin Connect accounted for 30.8%. ## Cite this page Brandwave. "Garmin Connect vs Strava: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/garmin-connect-vs-strava This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/garmin-connect-vs-strava. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.