--- title: "Gardner Bender vs Makita: Which is searched more?" description: "Is Gardner Bender or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cable stapler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gardner-bender-vs-makita" publisher: "Brandwave" --- # Gardner Bender vs Makita: Which is searched more? Is Gardner Bender or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cable stapler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gardner Bender and Makita - **Competitive set**: Cable stapler brands - **Market**: Global - **Month measured**: Sep 2026 - **Gardner Bender Share of Search**: 0.07% - **Makita Share of Search**: 23.6% ## Is Gardner Bender or Makita more popular in search? - In September 2026, Makita had more branded searches than Gardner Bender among cable stapler brands worldwide. Makita had about 1 million branded searches, while Gardner Bender had 2,900. Makita made up 23.6% of all cable stapler brand searches we track, and Gardner Bender accounted for 0.07%. - Makita was ahead of Gardner Bender in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gardner Bender’s share of searches among cable stapler brands worldwide held steady at 0.07%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Makita’s share of searches among cable stapler brands worldwide moved from 27.8% to 23.6%, and its estimated monthly branded searches moved from 1.4M to 1M. ## Top cable stapler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gardner Bender was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Milwaukee | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Arrow | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Gardner Bender | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cable stapler brands - Asked ChatGPT "Which cable stapler brand should I buy?": 1. Milwaukee, 2. DeWalt, 3. Arrow - Asked ChatGPT "What are the best cable stapler brands?": 1. Milwaukee, 2. DeWalt, 3. Arrow, 4. Gardner Bender - Asked ChatGPT "What's the best cable stapler brand for wire installation?": 1. Milwaukee, 2. DeWalt, 3. Arrow, 4. Gardner Bender - Searched Google, AI Overview "cable staple gun": 1. Milwaukee, 2. Ryobi, 3. Arrow - Searched Google, AI Overview "electric cable stapler": 1. Milwaukee, 2. Ryobi, 3. DeWalt Not named in any answer: Makita. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cable stapler brands worldwide in September 2026? - In September 2026, Makita gained share of searches among cable stapler brands worldwide, from 23% to 23.6%. - Estimated monthly branded searches for Gardner Bender worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Gardner Bender estimated searches | Gardner Bender Share of Search | Gardner Bender rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.07% | 6 | 1.4M | 27.8% | 2 | | Nov 2025 | 3.6K | 0.07% | 6 | 1.4M | 26% | 2 | | Dec 2025 | 3.6K | 0.07% | 6 | 1.2M | 23.3% | 2 | | Jan 2026 | 2.9K | 0.07% | 6 | 983K | 23.2% | 2 | | Feb 2026 | 2.9K | 0.07% | 6 | 963K | 23.5% | 2 | | Mar 2026 | 3.6K | 0.08% | 6 | 1.2M | 25.4% | 2 | | Apr 2026 | 3.6K | 0.08% | 6 | 983K | 22.1% | 2 | | May 2026 | 2.9K | 0.06% | 6 | 994K | 22.2% | 2 | | Jun 2026 | 2.9K | 0.06% | 6 | 994K | 22% | 3 | | Jul 2026 | 3.6K | 0.09% | 6 | 813K | 20.2% | 3 | | Aug 2026 | 2.9K | 0.07% | 6 | 994K | 23% | 2 | | Sep 2026 | 2.9K | 0.07% | 6 | 1M | 23.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Gardner Bender’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gardner Bender**: Measured on the search term “gardner bender”. - **Makita**: Measured on the search terms “makita”, “makita battery”, “makita drill” and “makita tool”, summed into one figure. - [Gardner Bender profile](/demand/global-en/brands/gardner-bender) - [Makita profile](/demand/global-en/brands/makita) - [All cable stapler brands worldwide](/demand/global-en/categories/cable-stapler-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gardner Bender or Makita more popular in search? In September 2026, Makita had more branded searches than Gardner Bender among cable stapler brands worldwide. Makita had about 1 million branded searches, while Gardner Bender had 2,900. Makita made up 23.6% of all cable stapler brand searches we track, and Gardner Bender accounted for 0.07%. ## Cite this page Brandwave. "Gardner Bender vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gardner-bender-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gardner-bender-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.