--- title: "Garden of Life vs New Chapter: Which is searched more?" description: "Is Garden of Life or New Chapter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Prenatal vitamin brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/garden-of-life-vs-new-chapter" publisher: "Brandwave" --- # Garden of Life vs New Chapter: Which is searched more? Is Garden of Life or New Chapter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Prenatal vitamin brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Garden of Life and New Chapter - **Competitive set**: Prenatal vitamin brands - **Market**: Global - **Month measured**: Sep 2026 - **Garden of Life Share of Search**: 1.7% - **New Chapter Share of Search**: 0.61% ## Is Garden of Life or New Chapter more popular in search? - In September 2026, Garden of Life had more branded searches than New Chapter among prenatal vitamin brands worldwide. Garden of Life had about 8,100 branded searches, while New Chapter had 2,900. Garden of Life made up 1.7% of all prenatal vitamin brand searches we track, and New Chapter accounted for 0.61%. - Garden of Life was ahead of New Chapter in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Garden of Life’s share of searches among prenatal vitamin brands worldwide moved from 2.8% to 1.7%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, New Chapter’s share of searches among prenatal vitamin brands worldwide moved from 0.66% to 0.61%, and its estimated monthly branded searches held steady at 2.9K. ## Top prenatal vitamin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Chapter was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Garden of Life did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nature Made | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Thorne | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Needed | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Perelel | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Ritual | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | One A Day | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | New Chapter | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Elevit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pregnacare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Centrum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FullWell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Garden of Life | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about prenatal vitamin brands - Asked ChatGPT "Which prenatal vitamin brand should I take?": 1. Nature Made, 2. Thorne, 3. One A Day - Asked ChatGPT "What are the best prenatal vitamin brands?": 1. Nature Made, 2. Thorne, 3. Needed, 4. Ritual, 5. Perelel - Asked ChatGPT "What's the best prenatal vitamin brand for morning sickness?": 1. Nature Made - Searched Google, AI Overview "prenatal vitamins": 1. Nature Made - Searched Google, AI Overview "best prenatal vitamins": 1. Perelel, 2. Needed, 3. Ritual, 4. Nature Made, 5. New Chapter Not named in any answer: Elevit, Pregnacare, Centrum, FullWell and Garden of Life. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for prenatal vitamin brands worldwide in September 2026? - In September 2026, Garden of Life fell from 10th to 11th among prenatal vitamin brands worldwide. ## Month by month | Month | Garden of Life estimated searches | Garden of Life Share of Search | Garden of Life rank | New Chapter estimated searches | New Chapter Share of Search | New Chapter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 2.8% | 9 | 2.9K | 0.66% | 12 | | Nov 2025 | 9.9K | 2.5% | 9 | 2.4K | 0.61% | 12 | | Dec 2025 | 12.1K | 3% | 9 | 2.4K | 0.59% | 12 | | Jan 2026 | 14.8K | 3% | 9 | 2.9K | 0.58% | 12 | | Feb 2026 | 9.9K | 2.3% | 9 | 2.9K | 0.67% | 12 | | Mar 2026 | 12.1K | 2.6% | 9 | 2.9K | 0.61% | 12 | | Apr 2026 | 9.9K | 1.9% | 9 | 2.9K | 0.56% | 12 | | May 2026 | 8.1K | 1.7% | 11 | 2.9K | 0.6% | 12 | | Jun 2026 | 8.1K | 1.6% | 10 | 2.9K | 0.57% | 12 | | Jul 2026 | 9.9K | 1.9% | 10 | 2.9K | 0.56% | 12 | | Aug 2026 | 9.9K | 2.1% | 10 | 2.9K | 0.61% | 12 | | Sep 2026 | 8.1K | 1.7% | 11 | 2.9K | 0.61% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Garden of Life’s and New Chapter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Garden of Life**: Measured on the search term “garden of life prenatal”. - **New Chapter**: Measured on the search term “new chapter prenatal”. - [Garden of Life profile](/demand/global-en/brands/garden-of-life) - [New Chapter profile](/demand/global-en/brands/new-chapter) - [All prenatal vitamin brands worldwide](/demand/global-en/categories/prenatal-vitamin-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Garden of Life or New Chapter more popular in search? In September 2026, Garden of Life had more branded searches than New Chapter among prenatal vitamin brands worldwide. Garden of Life had about 8,100 branded searches, while New Chapter had 2,900. Garden of Life made up 1.7% of all prenatal vitamin brand searches we track, and New Chapter accounted for 0.61%. ## Cite this page Brandwave. "Garden of Life vs New Chapter: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/garden-of-life-vs-new-chapter This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/garden-of-life-vs-new-chapter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.