--- title: "Gap Kids vs Old Navy: Which is searched more?" description: "Is Gap Kids or Old Navy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gap-kids-vs-old-navy" publisher: "Brandwave" --- # Gap Kids vs Old Navy: Which is searched more? Is Gap Kids or Old Navy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gap Kids and Old Navy - **Competitive set**: Kids clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Gap Kids Share of Search**: 4.5% - **Old Navy Share of Search**: 0.5% ## Is Gap Kids or Old Navy more popular in search? - In September 2026, Gap Kids had more branded searches than Old Navy among kids clothing brands worldwide. Gap Kids had about 201,000 branded searches, while Old Navy had 22,200. Gap Kids made up 4.5% of all kids clothing brand searches we track, and Old Navy accounted for 0.5%. - Gap Kids was ahead of Old Navy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gap Kids’ share of searches among kids clothing brands worldwide moved from 5.2% to 4.5%, and its estimated monthly branded searches moved from 246K to 201K. - Across the 12 months ending September 2026, Old Navy’s share of searches among kids clothing brands worldwide moved from 0.57% to 0.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top kids clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Old Navy appeared in all five answers. Gap Kids was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Old Navy was listed before Gap Kids in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carter's | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Old Navy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Hanna Andersson | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Primary | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Cat & Jack | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Patagonia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gap Kids | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Tea Collection | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mini Boden | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Janie and Jack | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Petit Bateau | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JoJo Maman Bébé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OshKosh B’gosh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polarn O. Pyret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frugi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids clothing brands - Asked ChatGPT "Which kids clothing brand should I buy?": 1. Cat & Jack, 2. Carter's, 3. Old Navy, 4. Hanna Andersson, 5. Gap Kids - Asked ChatGPT "What are the best kids clothing brands?": 1. Carter's, 2. Primary, 3. Hanna Andersson, 4. Gap Kids, 5. Old Navy, 6. Tea Collection, 7. Patagonia, 8. Cat & Jack, 9. Mini Boden, 10. Janie and Jack - Asked ChatGPT "What's the best kids clothing brand for clothes that last?": 1. Hanna Andersson, 2. Primary, 3. Patagonia, 4. Old Navy - Searched Google, AI Overview "kids clothes": 1. Old Navy - Searched Google, AI Overview "toddler clothes": 1. Old Navy, 2. Carter's, 3. Cat & Jack Not named in any answer: Petit Bateau, JoJo Maman Bébé, OshKosh B’gosh, Polarn O. Pyret and Frugi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for kids clothing brands worldwide in September 2026? - In September 2026, Janie and Jack overtook Gap Kids to rank 3rd among kids clothing brands worldwide, with 6.8% of the searches. - In September 2026, Gap Kids lost share of searches among kids clothing brands worldwide, from 6.2% to 4.5%. - Estimated monthly branded searches for Old Navy worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Gap Kids estimated searches | Gap Kids Share of Search | Gap Kids rank | Old Navy estimated searches | Old Navy Share of Search | Old Navy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 5.2% | 5 | 27.1K | 0.57% | 12 | | Nov 2025 | 301K | 5.2% | 5 | 27.1K | 0.46% | 13 | | Dec 2025 | 246K | 5.4% | 5 | 22.2K | 0.49% | 13 | | Jan 2026 | 165K | 4.1% | 5 | 14.8K | 0.36% | 13 | | Feb 2026 | 165K | 4.5% | 4 | 14.8K | 0.41% | 13 | | Mar 2026 | 201K | 5% | 4 | 22.2K | 0.55% | 13 | | Apr 2026 | 135K | 3.6% | 5 | 18.1K | 0.49% | 13 | | May 2026 | 135K | 3.5% | 5 | 18.1K | 0.47% | 13 | | Jun 2026 | 135K | 4.1% | 5 | 14.8K | 0.45% | 13 | | Jul 2026 | 165K | 4.8% | 4 | 22.2K | 0.65% | 12 | | Aug 2026 | 246K | 6.2% | 3 | 27.1K | 0.68% | 12 | | Sep 2026 | 201K | 4.5% | 4 | 22.2K | 0.5% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Gap Kids’ and Old Navy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gap Kids**: Measured on the search term “gap kids”. - **Old Navy**: Measured on the search term “old navy kids”. - [Gap Kids profile](/demand/global-en/brands/gap-kids) - [Old Navy profile](/demand/global-en/brands/old-navy) - [All kids clothing brands worldwide](/demand/global-en/categories/kids-clothing-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gap Kids or Old Navy more popular in search? In September 2026, Gap Kids had more branded searches than Old Navy among kids clothing brands worldwide. Gap Kids had about 201,000 branded searches, while Old Navy had 22,200. Gap Kids made up 4.5% of all kids clothing brand searches we track, and Old Navy accounted for 0.5%. ## Cite this page Brandwave. "Gap Kids vs Old Navy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gap-kids-vs-old-navy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gap-kids-vs-old-navy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.