---
title: "Gainsborough vs Yale: Which is more popular by branded search?"
description: "Which is more popular in search, Gainsborough or Yale? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gainsborough-vs-yale"
publisher: "Brandwave"
---

# Gainsborough vs Yale: Which is more popular by branded search?

Which is more popular in search, Gainsborough or Yale? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gainsborough and Yale
- **Competitive set**: Door handle brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Gainsborough Share of Search**: 0.02%
- **Yale Share of Search**: 3.5%

## Which is more popular in search, Gainsborough or Yale?

- In August 2026, Yale had more branded searches than Gainsborough among door handle brands worldwide. Yale was estimated to have 74K branded searches compared to Gainsborough’s 480, and held a 3.5% Share of Search versus Gainsborough’s 0.02%.
- Yale was ahead of Gainsborough in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gainsborough’s estimated Share of Search among door handle brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 11 months ending August 2026, Yale’s estimated Share of Search among door handle brands worldwide moved from 2.5% to 3.5%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for door handle brands worldwide in August 2026?

- Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
- Estimated monthly branded searches for Gainsborough worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

## Month by month

| Month | Gainsborough estimated searches | Gainsborough Share of Search | Gainsborough rank | Yale estimated searches | Yale Share of Search | Yale rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | 0.02% | 6 | 60.5K | 2.5% | 3 |
| Nov 2025 | 480 | 0.02% | 6 | 60.5K | 2.7% | 3 |
| Dec 2025 | 320 | 0.02% | 6 | 60.5K | 3.5% | 3 |
| Jan 2026 | 390 | 0.02% | 6 | 60.5K | 3.2% | 3 |
| Feb 2026 | 480 | 0.03% | 6 | 49.5K | 2.8% | 3 |
| Mar 2026 | 590 | 0.03% | 6 | 60.5K | 3.1% | 3 |
| Apr 2026 | 390 | 0.02% | 6 | 60.5K | 3.1% | 3 |
| May 2026 | 480 | 0.02% | 6 | 60.5K | 2.7% | 3 |
| Jun 2026 | 390 | 0.03% | 6 | 60.5K | 4.3% | 3 |
| Jul 2026 | 480 | 0.03% | 6 | 60.5K | 3.9% | 3 |
| Aug 2026 | 480 | 0.02% | 6 | 74K | 3.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gainsborough’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gainsborough**: Measured on the search term “gainsborough hardware”.
- **Yale**: Measured on the search term “yale lock”.

- [Gainsborough profile](/demand/global-en/brands/gainsborough)
- [Yale profile](/demand/global-en/brands/yale)
- [All door handle brands worldwide](/demand/global-en/categories/door-handle-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gainsborough or Yale?

In August 2026, Yale had more branded searches than Gainsborough among door handle brands worldwide. Yale was estimated to have 74K branded searches compared to Gainsborough’s 480, and held a 3.5% Share of Search versus Gainsborough’s 0.02%.

## Cite this page

Brandwave. "Gainsborough vs Yale: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gainsborough-vs-yale

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gainsborough-vs-yale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.