---
title: "Gain vs Persil: Which is more popular by branded search?"
description: "Which is more popular in search, Gain or Persil? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gain-vs-persil"
publisher: "Brandwave"
---

# Gain vs Persil: Which is more popular by branded search?

Which is more popular in search, Gain or Persil? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gain and Persil
- **Competitive set**: Laundry detergent brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Gain Share of Search**: 22.1%
- **Persil Share of Search**: 14.8%

## Which is more popular in search, Gain or Persil?

- In August 2026, Gain had more branded searches than Persil among laundry detergent brands worldwide. Gain was estimated to have 246K branded searches compared to Persil’s 165K, and held a 22.1% Share of Search versus Persil’s 14.8%.
- Gain was ahead of Persil in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gain’s estimated Share of Search among laundry detergent brands worldwide moved from 26.5% to 22.1%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry detergent brands worldwide moved from 11.9% to 14.8%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for laundry detergent brands worldwide in August 2026?

- In August 2026, Persil gained estimated Share of Search among laundry detergent brands worldwide, from 12.5% to 14.8%.
- In August 2026, Gain lost estimated Share of Search among laundry detergent brands worldwide, from 22.7% to 22.1%.

## Month by month

| Month | Gain estimated searches | Gain Share of Search | Gain rank | Persil estimated searches | Persil Share of Search | Persil rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 26.5% | 2 | 165K | 11.9% | 3 |
| Nov 2025 | 368K | 29.7% | 2 | 165K | 13.3% | 3 |
| Dec 2025 | 301K | 26.5% | 2 | 135K | 11.9% | 3 |
| Jan 2026 | 301K | 20% | 2 | 165K | 10.9% | 3 |
| Feb 2026 | 246K | 17% | 2 | 165K | 11.4% | 3 |
| Mar 2026 | 246K | 18.9% | 2 | 201K | 15.4% | 3 |
| Apr 2026 | 246K | 22% | 2 | 165K | 14.8% | 3 |
| May 2026 | 246K | 22% | 2 | 165K | 14.8% | 3 |
| Jun 2026 | 246K | 22.7% | 2 | 135K | 12.5% | 3 |
| Jul 2026 | 246K | 22.7% | 2 | 135K | 12.5% | 3 |
| Aug 2026 | 246K | 22.1% | 2 | 165K | 14.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gain’s and Persil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gain**: Measured on the search term “gain”.
- **Persil**: Measured on the search term “persil”.

- [Gain profile](/demand/global-en/brands/gain)
- [Persil profile](/demand/global-en/brands/persil)
- [All laundry detergent brands worldwide](/demand/global-en/categories/laundry-detergent-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gain or Persil?

In August 2026, Gain had more branded searches than Persil among laundry detergent brands worldwide. Gain was estimated to have 246K branded searches compared to Persil’s 165K, and held a 22.1% Share of Search versus Persil’s 14.8%.

## Cite this page

Brandwave. "Gain vs Persil: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gain-vs-persil

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gain-vs-persil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.