---
title: "Gaiam vs Therabody: Which is more popular by branded search?"
description: "Which is more popular in search, Gaiam or Therabody? Compare estimated monthly branded-search demand and Share of Search inside the Foam roller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gaiam-vs-therabody"
publisher: "Brandwave"
---

# Gaiam vs Therabody: Which is more popular by branded search?

Which is more popular in search, Gaiam or Therabody? Compare estimated monthly branded-search demand and Share of Search inside the Foam roller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gaiam and Therabody
- **Competitive set**: Foam roller brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Gaiam Share of Search**: 2.4%
- **Therabody Share of Search**: 44%

## Which is more popular in search, Gaiam or Therabody?

- In August 2026, Therabody had more branded searches than Gaiam among foam roller brands worldwide. Therabody was estimated to have 337K branded searches compared to Gaiam’s 18.1K, and held a 44% Share of Search versus Gaiam’s 2.4%.
- Therabody was ahead of Gaiam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among foam roller brands worldwide moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 11 months ending August 2026, Therabody’s estimated Share of Search among foam roller brands worldwide moved from 42.7% to 44%, and its estimated monthly branded searches moved from 367K to 337K.

## How did search popularity change for foam roller brands worldwide in August 2026?

- In August 2026, Therabody lost estimated Share of Search among foam roller brands worldwide, from 59% to 44%.
- In August 2026, Gaiam lost estimated Share of Search among foam roller brands worldwide, from 3.1% to 2.4%.

## Month by month

| Month | Gaiam estimated searches | Gaiam Share of Search | Gaiam rank | Therabody estimated searches | Therabody Share of Search | Therabody rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 1.7% | 4 | 367K | 42.7% | 2 |
| Nov 2025 | 18.1K | 1.5% | 4 | 635K | 53.5% | 1 |
| Dec 2025 | 18.1K | 1.7% | 4 | 794K | 73% | 1 |
| Jan 2026 | 18.1K | 2.6% | 4 | 431K | 62% | 1 |
| Feb 2026 | 14.8K | 2.7% | 4 | 342K | 61.3% | 1 |
| Mar 2026 | 18.1K | 3.2% | 4 | 340K | 60.8% | 1 |
| Apr 2026 | 18.1K | 3.2% | 4 | 351K | 61.6% | 1 |
| May 2026 | 18.1K | 3% | 4 | 356K | 59.9% | 1 |
| Jun 2026 | 18.1K | 3.3% | 4 | 328K | 60% | 1 |
| Jul 2026 | 18.1K | 3.1% | 4 | 343K | 59% | 1 |
| Aug 2026 | 18.1K | 2.4% | 4 | 337K | 44% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gaiam’s and Therabody’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gaiam**: Measured on the search term “gaiam”.
- **Therabody**: Measured on the search terms “compression boots therabody”, “jetboots”, “massage gun therabody”, “massager therabody”, “recovery boots therabody”, “therabody”, “therabody com”, “therabody compression boots”, “therabody jetboots”, “therabody jetboots prime”, “therabody jetboots pro plus”, “therabody massage gun”, “therabody massager”, “therabody recovery”, “therabody recovery boots”, “therabody theraface”, “therabody wave solo”, “theraface”, “theragun”, “theragun mini”, “theragun prime”, “theragun prime plus”, “theragun pro”, “theragun pro plus”, “theragun relief” and “theragun sense”, summed into one figure.

- [Gaiam profile](/demand/global-en/brands/gaiam)
- [Therabody profile](/demand/global-en/brands/therabody)
- [All foam roller brands worldwide](/demand/global-en/categories/foam-roller-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gaiam or Therabody?

In August 2026, Therabody had more branded searches than Gaiam among foam roller brands worldwide. Therabody was estimated to have 337K branded searches compared to Gaiam’s 18.1K, and held a 44% Share of Search versus Gaiam’s 2.4%.

## Cite this page

Brandwave. "Gaiam vs Therabody: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gaiam-vs-therabody

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gaiam-vs-therabody. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.