---
title: "Gaiam vs Theraband: Which is searched more?"
description: "Which is more popular in search, Gaiam or Theraband? Compare estimated monthly branded-search demand and Share of Search inside the Exercise ball brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gaiam-vs-theraband"
publisher: "Brandwave"
---

# Gaiam vs Theraband: Which is searched more?

Which is more popular in search, Gaiam or Theraband? Compare estimated monthly branded-search demand and Share of Search inside the Exercise ball brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gaiam and Theraband
- **Competitive set**: Exercise ball brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Gaiam Share of Search**: 13.2%
- **Theraband Share of Search**: 86.6%

## Which is more popular in search, Gaiam or Theraband?

- In September 2026, Theraband had more branded searches than Gaiam among exercise ball brands worldwide. Theraband was estimated to have 135K branded searches compared to Gaiam’s 20.5K, and held an 86.6% Share of Search versus Gaiam’s 13.2%.
- Theraband was ahead of Gaiam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gaiam’s estimated Share of Search among exercise ball brands worldwide moved from 12.5% to 13.2%, and its estimated monthly branded searches moved from 15.8K to 20.5K.
- Across the 12 months ending September 2026, Theraband’s estimated Share of Search among exercise ball brands worldwide moved from 87.2% to 86.6%, and its estimated monthly branded searches moved from 110K to 135K.

## How did search popularity change for exercise ball brands worldwide in September 2026?

- In September 2026, Theraband gained estimated Share of Search among exercise ball brands worldwide, from 84.3% to 86.6%.
- In September 2026, Gaiam lost estimated Share of Search among exercise ball brands worldwide, from 15.4% to 13.2%.

## Month by month

| Month | Gaiam estimated searches | Gaiam Share of Search | Gaiam rank | Theraband estimated searches | Theraband Share of Search | Theraband rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 15.8K | 12.5% | 2 | 110K | 87.2% | 1 |
| Nov 2025 | 19.4K | 14.9% | 2 | 110K | 84.8% | 1 |
| Dec 2025 | 19.7K | 15.1% | 2 | 110K | 84.6% | 1 |
| Jan 2026 | 19.7K | 12.7% | 2 | 135K | 86.9% | 1 |
| Feb 2026 | 16.1K | 12.7% | 2 | 110K | 86.9% | 1 |
| Mar 2026 | 19.4K | 12.5% | 2 | 135K | 87.1% | 1 |
| Apr 2026 | 19.4K | 14.9% | 2 | 110K | 84.8% | 1 |
| May 2026 | 21K | 16% | 2 | 110K | 83.7% | 1 |
| Jun 2026 | 22.5K | 16.9% | 2 | 110K | 82.8% | 1 |
| Jul 2026 | 24.7K | 18.3% | 2 | 110K | 81.3% | 1 |
| Aug 2026 | 24.7K | 15.4% | 2 | 135K | 84.3% | 1 |
| Sep 2026 | 20.5K | 13.2% | 2 | 135K | 86.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Gaiam’s and Theraband’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gaiam**: Measured on the search terms “gaiam” and “gaiam yoga block”, summed into one figure.
- **Theraband**: Measured on the search term “theraband”.

- [Gaiam profile](/demand/global-en/brands/gaiam)
- [Theraband profile](/demand/global-en/brands/theraband)
- [All exercise ball brands worldwide](/demand/global-en/categories/exercise-ball-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gaiam or Theraband?

In September 2026, Theraband had more branded searches than Gaiam among exercise ball brands worldwide. Theraband was estimated to have 135K branded searches compared to Gaiam’s 20.5K, and held an 86.6% Share of Search versus Gaiam’s 13.2%.

## Cite this page

Brandwave. "Gaiam vs Theraband: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gaiam-vs-theraband

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gaiam-vs-theraband. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.