---
title: "Gaiam vs Nike: Which is more popular by branded search?"
description: "Which is more popular in search, Gaiam or Nike? Compare estimated monthly branded-search demand and Share of Search inside the Exercise mats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gaiam-vs-nike"
publisher: "Brandwave"
---

# Gaiam vs Nike: Which is more popular by branded search?

Which is more popular in search, Gaiam or Nike? Compare estimated monthly branded-search demand and Share of Search inside the Exercise mats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gaiam and Nike
- **Competitive set**: Exercise mats
- **Market**: Global
- **Month measured**: Aug 2026
- **Gaiam Share of Search**: 0.03%
- **Nike Share of Search**: 39.3%

## Which is more popular in search, Gaiam or Nike?

- In August 2026, Nike had more branded searches than Gaiam among exercise mats worldwide. Nike was estimated to have 20.4M branded searches compared to Gaiam’s 18.1K, and held a 39.3% Share of Search versus Gaiam’s 0.03%.
- Nike was ahead of Gaiam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among exercise mats worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among exercise mats worldwide moved from 40.3% to 39.3%, and its estimated monthly branded searches held steady at 20.4M.

## How did search popularity change for exercise mats worldwide in August 2026?

- Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

## Month by month

| Month | Gaiam estimated searches | Gaiam Share of Search | Gaiam rank | Nike estimated searches | Nike Share of Search | Nike rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 0.03% | 5 | 20.4M | 40.3% | 1 |
| Nov 2025 | 18.1K | 0.02% | 5 | 30.4M | 40.1% | 1 |
| Dec 2025 | 18.1K | 0.03% | 5 | 24.9M | 37.9% | 1 |
| Jan 2026 | 18.1K | 0.03% | 5 | 24.9M | 45.1% | 1 |
| Feb 2026 | 14.8K | 0.03% | 5 | 20.4M | 42.4% | 1 |
| Mar 2026 | 18.1K | 0.03% | 5 | 24.9M | 44.1% | 1 |
| Apr 2026 | 18.1K | 0.04% | 5 | 20.4M | 42.4% | 1 |
| May 2026 | 18.1K | 0.03% | 5 | 20.4M | 39.3% | 2 |
| Jun 2026 | 18.1K | 0.03% | 5 | 20.4M | 39.3% | 2 |
| Jul 2026 | 18.1K | 0.03% | 5 | 20.4M | 39.3% | 2 |
| Aug 2026 | 18.1K | 0.03% | 5 | 20.4M | 39.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gaiam’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gaiam**: Measured on the search term “gaiam”.
- **Nike**: Measured on the search term “nike”.

- [Gaiam profile](/demand/global-en/brands/gaiam)
- [Nike profile](/demand/global-en/brands/nike)
- [All exercise mats worldwide](/demand/global-en/categories/exercise-mats): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gaiam or Nike?

In August 2026, Nike had more branded searches than Gaiam among exercise mats worldwide. Nike was estimated to have 20.4M branded searches compared to Gaiam’s 18.1K, and held a 39.3% Share of Search versus Gaiam’s 0.03%.

## Cite this page

Brandwave. "Gaiam vs Nike: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gaiam-vs-nike

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gaiam-vs-nike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.