---
title: "Gaiam vs Liforme: Which is more popular by branded search?"
description: "Which is more popular in search, Gaiam or Liforme? Compare estimated monthly branded-search demand and Share of Search inside the Yoga mat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gaiam-vs-liforme"
publisher: "Brandwave"
---

# Gaiam vs Liforme: Which is more popular by branded search?

Which is more popular in search, Gaiam or Liforme? Compare estimated monthly branded-search demand and Share of Search inside the Yoga mat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gaiam and Liforme
- **Competitive set**: Yoga mat brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Gaiam Share of Search**: 0.16%
- **Liforme Share of Search**: 0.13%

## Which is more popular in search, Gaiam or Liforme?

- In August 2026, Gaiam had more branded searches than Liforme among yoga mat brands worldwide. Gaiam was estimated to have 18.1K branded searches compared to Liforme’s 14.8K, and held a 0.16% Share of Search versus Liforme’s 0.13%.
- The lead changed hands once in the 11 months ending August 2026: Gaiam took it in January 2026.
- Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among yoga mat brands worldwide moved from 0.11% to 0.16%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 11 months ending August 2026, Liforme’s estimated Share of Search among yoga mat brands worldwide moved from 0.11% to 0.13%, and its estimated monthly branded searches held steady at 14.8K.

## How did search popularity change for yoga mat brands worldwide in August 2026?

- Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

## Month by month

| Month | Gaiam estimated searches | Gaiam Share of Search | Gaiam rank | Liforme estimated searches | Liforme Share of Search | Liforme rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 0.11% | 3 | 14.8K | 0.11% | 4 |
| Nov 2025 | 18.1K | 0.09% | 4 | 22.2K | 0.11% | 3 |
| Dec 2025 | 18.1K | 0.09% | 3 | 18.1K | 0.09% | 4 |
| Jan 2026 | 18.1K | 0.13% | 3 | 14.8K | 0.11% | 4 |
| Feb 2026 | 14.8K | 0.13% | 3 | 14.8K | 0.13% | 4 |
| Mar 2026 | 18.1K | 0.16% | 3 | 18.1K | 0.16% | 4 |
| Apr 2026 | 18.1K | 0.16% | 3 | 14.8K | 0.13% | 4 |
| May 2026 | 18.1K | 0.16% | 3 | 14.8K | 0.13% | 4 |
| Jun 2026 | 18.1K | 0.16% | 3 | 14.8K | 0.13% | 4 |
| Jul 2026 | 18.1K | 0.16% | 3 | 14.8K | 0.13% | 4 |
| Aug 2026 | 18.1K | 0.16% | 3 | 14.8K | 0.13% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gaiam’s and Liforme’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gaiam**: Measured on the search term “gaiam”.
- **Liforme**: Measured on the search term “liforme”.

- [Gaiam profile](/demand/global-en/brands/gaiam)
- [Liforme profile](/demand/global-en/brands/liforme)
- [All yoga mat brands worldwide](/demand/global-en/categories/yoga-mat-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gaiam or Liforme?

In August 2026, Gaiam had more branded searches than Liforme among yoga mat brands worldwide. Gaiam was estimated to have 18.1K branded searches compared to Liforme’s 14.8K, and held a 0.16% Share of Search versus Liforme’s 0.13%.

## Cite this page

Brandwave. "Gaiam vs Liforme: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gaiam-vs-liforme

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gaiam-vs-liforme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.