--- title: "Gabb vs imoo: Which is more popular?" description: "Is Gabb or imoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids smartwatch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gabb-vs-imoo" publisher: "Brandwave" --- # Gabb vs imoo: Which is more popular? Is Gabb or imoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids smartwatch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gabb and imoo - **Competitive set**: Kids smartwatch brands - **Market**: Global - **Month measured**: Oct 2026 - **Gabb Share of Search**: 3% - **imoo Share of Search**: 6.7% ## Is Gabb or imoo more popular in search? - In October 2026, imoo had more branded searches than Gabb among kids smartwatch brands worldwide. imoo had about 22,200 branded searches, while Gabb had 9,900. imoo made up 6.7% of all kids smartwatch brand searches we track, and Gabb accounted for 3%. - The lead changed hands once in the 12 months ending October 2026: imoo took it in February 2026. - Across the 12 months ending October 2026, Gabb’s share of searches among kids smartwatch brands worldwide moved from 6% to 3%, and its estimated monthly branded searches moved from 22.2K to 9.9K. - Across the 12 months ending October 2026, imoo’s share of searches among kids smartwatch brands worldwide moved from 4% to 6.7%, and its estimated monthly branded searches moved from 14.8K to 22.2K. ## Top kids smartwatch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Gabb nor imoo showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Verizon | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Bark | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Apple Watch | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Garmin | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fitbit | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Spacetalk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Xplora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | imoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TickTalk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gabb | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VTech | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids smartwatch brands - Asked ChatGPT "Which kids smartwatch should I buy?": 1. Verizon, 2. Bark, 3. Apple Watch - Asked ChatGPT "What are the best smartwatches for kids?": 1. Garmin, 2. Verizon, 3. Fitbit, 4. Apple Watch - Asked ChatGPT "What's the best smartwatch for a child without a phone?": 1. Garmin - Searched Google, AI Overview "kids smart watch": 1. Verizon, 2. Bark, 3. Apple Watch - Searched Google, AI Overview "smart watch for kids": 1. Verizon, 2. Bark, 3. Apple Watch Not named in any answer: Spacetalk, Xplora, imoo, TickTalk, Gabb and VTech. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for kids smartwatch brands worldwide in October 2026? - In October 2026, Fitbit overtook Gabb to rank 9th among kids smartwatch brands worldwide, with 3.7% of the searches. - In October 2026, Gabb lost share of searches among kids smartwatch brands worldwide, from 3.7% to 3%. - Estimated monthly branded searches for imoo worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in October 2026. ## How has branded search for Gabb and imoo changed worldwide over the last 12 months? | Month | Gabb estimated searches | Gabb Share of Search | Gabb rank | imoo estimated searches | imoo Share of Search | imoo rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 22.2K | 6% | 6 | 14.8K | 4% | 9 | | Dec 2025 | 22.2K | 6.5% | 7 | 14.8K | 4.3% | 9 | | Jan 2026 | 12.1K | 4.6% | 8 | 12.1K | 4.6% | 9 | | Feb 2026 | 9.9K | 4.5% | 10 | 12.1K | 5.4% | 7 | | Mar 2026 | 12.1K | 4.5% | 8 | 14.8K | 5.6% | 7 | | Apr 2026 | 12.1K | 4.8% | 8 | 14.8K | 5.9% | 7 | | May 2026 | 14.8K | 5.1% | 8 | 18.1K | 6.2% | 7 | | Jun 2026 | 12.1K | 4% | 10 | 18.1K | 6% | 7 | | Jul 2026 | 12.1K | 4.1% | 8 | 18.1K | 6.2% | 7 | | Aug 2026 | 18.1K | 5% | 8 | 22.2K | 6.2% | 7 | | Sep 2026 | 12.1K | 3.7% | 9 | 22.2K | 6.7% | 7 | | Oct 2026 | 9.9K | 3% | 10 | 22.2K | 6.7% | 7 | ## How are Gabb’s and imoo’s branded searches counted? Brandwave collects information about searches that people make online using Gabb’s and imoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gabb**: Measured on the search term “gabb watch”. - **imoo**: Measured on the search term “imoo watch”. - [Gabb profile](/demand/global-en/brands/gabb) - [imoo profile](/demand/global-en/brands/imoo) - [All kids smartwatch brands worldwide](/demand/global-en/categories/kids-smartwatch-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gabb or imoo more popular in search? In October 2026, imoo had more branded searches than Gabb among kids smartwatch brands worldwide. imoo had about 22,200 branded searches, while Gabb had 9,900. imoo made up 6.7% of all kids smartwatch brand searches we track, and Gabb accounted for 3%. ## Cite this page Brandwave. "Gabb vs imoo: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/gabb-vs-imoo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gabb-vs-imoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.