--- title: "G2 vs ZoomInfo: Which is searched more?" description: "Is G2 or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B intent data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/g2-vs-zoominfo" publisher: "Brandwave" --- # G2 vs ZoomInfo: Which is searched more? Is G2 or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B intent data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: G2 and ZoomInfo - **Competitive set**: B2B intent data platforms - **Market**: Global - **Month measured**: Sep 2026 - **G2 Share of Search**: 58.3% - **ZoomInfo Share of Search**: 25.6% ## Is G2 or ZoomInfo more popular in search? - In September 2026, G2 had more branded searches than ZoomInfo among B2B intent data platforms worldwide. G2 had about 458,000 branded searches, while ZoomInfo had 201,000. G2 made up 58.3% of all B2B intent data platform searches we track, and ZoomInfo accounted for 25.6%. - G2 was ahead of ZoomInfo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, G2’s share of searches among B2B intent data platforms worldwide moved from 48.4% to 58.3%, and its estimated monthly branded searches moved from 376K to 458K. - Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B intent data platforms worldwide moved from 31.6% to 25.6%, and its estimated monthly branded searches moved from 246K to 201K. ## Top B2B intent data platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, G2 appeared in all five answers. ZoomInfo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. G2 was listed before ZoomInfo in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bombora | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | 6sense | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | G2 | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Demandbase | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | ZoomInfo | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Informa TechTarget | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Intentsify | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about B2B intent data platforms - Asked ChatGPT "Which B2B intent data platform should I use?": 1. 6sense, 2. Bombora, 3. G2, 4. ZoomInfo, 5. Demandbase - Asked ChatGPT "What are the best B2B intent data platforms?": 1. 6sense, 2. Demandbase, 3. Bombora, 4. G2, 5. Informa TechTarget, 6. ZoomInfo - Asked ChatGPT "What's the best B2B intent data platform for buyer signal data?": 1. 6sense, 2. Bombora, 3. G2, 4. Demandbase, 5. Informa TechTarget, 6. ZoomInfo - Searched Google, AI Overview "buyer intent data": 1. Bombora, 2. G2 - Searched Google, AI Overview "best intent data platform": 1. 6sense, 2. Bombora, 3. ZoomInfo, 4. G2 Not named in any answer: Intentsify. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for B2B intent data platforms worldwide in September 2026? - In September 2026, G2 gained share of searches among B2B intent data platforms worldwide, from 53.4% to 58.3%. - In September 2026, ZoomInfo lost share of searches among B2B intent data platforms worldwide, from 28.6% to 25.6%. ## Month by month | Month | G2 estimated searches | G2 Share of Search | G2 rank | ZoomInfo estimated searches | ZoomInfo Share of Search | ZoomInfo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 376K | 48.4% | 1 | 246K | 31.6% | 2 | | Nov 2025 | 308K | 48.4% | 1 | 201K | 31.6% | 2 | | Dec 2025 | 308K | 48.6% | 1 | 201K | 31.7% | 2 | | Jan 2026 | 309K | 45.3% | 1 | 246K | 36% | 2 | | Feb 2026 | 254K | 41.7% | 1 | 246K | 40.4% | 2 | | Mar 2026 | 376K | 46.5% | 1 | 301K | 37.2% | 2 | | Apr 2026 | 378K | 46.9% | 1 | 301K | 37.3% | 2 | | May 2026 | 462K | 55.3% | 1 | 246K | 29.5% | 2 | | Jun 2026 | 458K | 56.3% | 1 | 246K | 30.2% | 2 | | Jul 2026 | 458K | 55.1% | 1 | 246K | 29.6% | 2 | | Aug 2026 | 376K | 53.4% | 1 | 201K | 28.6% | 2 | | Sep 2026 | 458K | 58.3% | 1 | 201K | 25.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using G2’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **G2**: Measured on the search terms “g2” and “g2 reviews”, summed into one figure. - **ZoomInfo**: Measured on the search term “zoominfo”. - [G2 profile](/demand/global-en/brands/g2) - [ZoomInfo profile](/demand/global-en/brands/zoominfo) - [All B2B intent data platforms worldwide](/demand/global-en/categories/b2b-intent-data-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is G2 or ZoomInfo more popular in search? In September 2026, G2 had more branded searches than ZoomInfo among B2B intent data platforms worldwide. G2 had about 458,000 branded searches, while ZoomInfo had 201,000. G2 made up 58.3% of all B2B intent data platform searches we track, and ZoomInfo accounted for 25.6%. ## Cite this page Brandwave. "G2 vs ZoomInfo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/g2-vs-zoominfo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/g2-vs-zoominfo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.