--- title: "G-P vs Multiplier: Which is more popular by branded search?" description: "Which is more popular in search, G-P or Multiplier? Compare estimated monthly branded-search demand and Share of Search inside the Employer of record platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/g-p-vs-multiplier" publisher: "Brandwave" --- # G-P vs Multiplier: Which is more popular by branded search? Which is more popular in search, G-P or Multiplier? Compare estimated monthly branded-search demand and Share of Search inside the Employer of record platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: G-P and Multiplier - **Competitive set**: Employer of record platforms - **Market**: Global - **Month measured**: Aug 2026 - **G-P Share of Search**: 1.5% - **Multiplier Share of Search**: 0.55% ## Which is more popular in search, G-P or Multiplier? - In August 2026, G-P had more branded searches than Multiplier among employer of record platforms worldwide. G-P was estimated to have 5.7K branded searches compared to Multiplier’s 2.2K, and held a 1.5% Share of Search versus Multiplier’s 0.55%. - G-P was ahead of Multiplier in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, G-P’s estimated Share of Search among employer of record platforms worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 7.2K to 5.7K. - Across the 11 months ending August 2026, Multiplier’s estimated Share of Search among employer of record platforms worldwide moved from 0.61% to 0.55%, and its estimated monthly branded searches moved from 2.5K to 2.2K. ## How did search popularity change for employer of record platforms worldwide in August 2026? - Estimated monthly branded searches for G-P worldwide fell 20.6% over 11 measured months, from 7.2K to 5.7K in August 2026. - Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026. ## Month by month | Month | G-P estimated searches | G-P Share of Search | G-P rank | Multiplier estimated searches | Multiplier Share of Search | Multiplier rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.2K | 1.8% | 6 | 2.5K | 0.61% | 7 | | Nov 2025 | 7.2K | 1.8% | 6 | 2.1K | 0.54% | 7 | | Dec 2025 | 5.9K | 1.5% | 6 | 1.9K | 0.49% | 7 | | Jan 2026 | 7K | 1.8% | 6 | 2.1K | 0.54% | 7 | | Feb 2026 | 5.7K | 1.5% | 6 | 2.1K | 0.56% | 7 | | Mar 2026 | 7K | 1.8% | 6 | 2.3K | 0.57% | 7 | | Apr 2026 | 5.8K | 1.5% | 6 | 2.1K | 0.54% | 7 | | May 2026 | 5.7K | 1% | 6 | 2K | 0.35% | 7 | | Jun 2026 | 5.7K | 1.5% | 6 | 2.1K | 0.55% | 7 | | Jul 2026 | 5.7K | 1.5% | 6 | 2K | 0.51% | 7 | | Aug 2026 | 5.7K | 1.5% | 6 | 2.2K | 0.55% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using G-P’s and Multiplier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **G-P**: Measured on the search terms “g p globalization partners”, “g-p eor”, “g-p globalization partners”, “Globalization Partners”, “globalization partners com”, “globalization partners eor”, “globalization partners pricing”, “gp globalization partners” and “www globalization partners com”, summed into one figure. - **Multiplier**: Measured on the search terms “multiplier employer of record”, “multiplier eor”, “multiplier global payroll”, “multiplier hr”, “multiplier payroll”, “payroll multiplier”, “usemultiplier” and “usemultiplier com”, summed into one figure. - [G-P profile](/demand/global-en/brands/g-p) - [Multiplier profile](/demand/global-en/brands/multiplier) - [All employer of record platforms worldwide](/demand/global-en/categories/employer-of-record-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, G-P or Multiplier? In August 2026, G-P had more branded searches than Multiplier among employer of record platforms worldwide. G-P was estimated to have 5.7K branded searches compared to Multiplier’s 2.2K, and held a 1.5% Share of Search versus Multiplier’s 0.55%. ## Cite this page Brandwave. "G-P vs Multiplier: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/g-p-vs-multiplier This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/g-p-vs-multiplier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.