---
title: "G.H. Bass vs Meermin: Which is searched more?"
description: "Is G.H. Bass or Meermin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loafer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/g-h-bass-vs-meermin"
publisher: "Brandwave"
---

# G.H. Bass vs Meermin: Which is searched more?

Is G.H. Bass or Meermin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loafer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: G.H. Bass and Meermin
- **Competitive set**: Loafer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **G.H. Bass Share of Search**: 19.4%
- **Meermin Share of Search**: 1.9%

## Is G.H. Bass or Meermin more popular in search?

- In September 2026, G.H. Bass had more branded searches than Meermin among loafer brands worldwide. G.H. Bass had about 82,700 branded searches, while Meermin had 8,100. G.H. Bass made up 19.4% of all loafer brand searches we track, and Meermin accounted for 1.9%.
- G.H. Bass was ahead of Meermin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, G.H. Bass’ share of searches among loafer brands worldwide moved from 17.8% to 19.4%, and its estimated monthly branded searches moved from 76.6K to 82.7K.
- Across the 12 months ending September 2026, Meermin’s share of searches among loafer brands worldwide moved from 1% to 1.9%, and its estimated monthly branded searches moved from 4.4K to 8.1K.

## Top loafer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, G.H. Bass appeared in all five answers. Meermin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. G.H. Bass was listed before Meermin in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| G.H. Bass | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Meermin | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Cole Haan | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Gucci | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Crockett & Jones | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Steve Madden | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tod’s | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Dr. Martens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sebago | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Vagabond | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sam Edelman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about loafer brands

- Asked ChatGPT "Which loafer brand should I buy?": 1. G.H. Bass, 2. Meermin, 3. Cole Haan, 4. Gucci
- Asked ChatGPT "What are the best loafer brands?": 1. G.H. Bass, 2. Crockett & Jones, 3. Meermin, 4. Tod’s, 5. Cole Haan, 6. Gucci
- Asked ChatGPT "What's the best loafer brand for wearing to the office?": 1. G.H. Bass, 2. Cole Haan, 3. Meermin
- Searched Google, AI Overview "loafers": 1. G.H. Bass, 2. Gucci
- Searched Google, AI Overview "womens loafers": 1. G.H. Bass, 2. Steve Madden

Not named in any answer: Dr. Martens, Sebago, Vagabond and Sam Edelman.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## How did search popularity change for loafer brands worldwide in September 2026?

- In September 2026, G.H. Bass overtook Gucci to rank 2nd among loafer brands worldwide, with 19.4% of the searches.
- Meermin’s share of searches among loafer brands worldwide has lost ground for 3 months in a row, from 2.6% to 1.9% in September 2026.

## Month by month

| Month | G.H. Bass estimated searches | G.H. Bass Share of Search | G.H. Bass rank | Meermin estimated searches | Meermin Share of Search | Meermin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 76.6K | 17.8% | 3 | 4.4K | 1% | 10 |
| Nov 2025 | 71.7K | 16.6% | 3 | 4.4K | 1% | 10 |
| Dec 2025 | 67.6K | 17.1% | 3 | 4.4K | 1.1% | 10 |
| Jan 2026 | 58.6K | 16.5% | 3 | 3.6K | 1% | 10 |
| Feb 2026 | 55.3K | 17.4% | 3 | 4.4K | 1.4% | 10 |
| Mar 2026 | 67.6K | 16.9% | 3 | 6.6K | 1.7% | 10 |
| Apr 2026 | 67.6K | 17.2% | 3 | 8.1K | 2.1% | 10 |
| May 2026 | 58.6K | 15.7% | 3 | 9.9K | 2.7% | 10 |
| Jun 2026 | 47.9K | 15.3% | 3 | 8.1K | 2.6% | 10 |
| Jul 2026 | 47.9K | 16% | 3 | 6.6K | 2.2% | 10 |
| Aug 2026 | 67.6K | 17.4% | 3 | 8.1K | 2.1% | 10 |
| Sep 2026 | 82.7K | 19.4% | 2 | 8.1K | 1.9% | 10 |

## How each brand is measured

Brandwave collects information about searches that people make online using G.H. Bass’ and Meermin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **G.H. Bass**: Measured on the search terms “bass weejuns” and “gh bass loafers”, summed into one figure.
- **Meermin**: Measured on the search term “meermin loafers”.

- [G.H. Bass profile](/demand/global-en/brands/g-h-bass)
- [Meermin profile](/demand/global-en/brands/meermin)
- [All loafer brands worldwide](/demand/global-en/categories/loafer-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is G.H. Bass or Meermin more popular in search?

In September 2026, G.H. Bass had more branded searches than Meermin among loafer brands worldwide. G.H. Bass had about 82,700 branded searches, while Meermin had 8,100. G.H. Bass made up 19.4% of all loafer brand searches we track, and Meermin accounted for 1.9%.

## Cite this page

Brandwave. "G.H. Bass vs Meermin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/g-h-bass-vs-meermin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/g-h-bass-vs-meermin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
