---
title: "FutureBrand vs Pentagram: Which is searched more?"
description: "Is FutureBrand or Pentagram more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand strategy agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/futurebrand-vs-pentagram"
publisher: "Brandwave"
---

# FutureBrand vs Pentagram: Which is searched more?

Is FutureBrand or Pentagram more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand strategy agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: FutureBrand and Pentagram
- **Competitive set**: Brand strategy agencies
- **Market**: Global
- **Month measured**: Sep 2026
- **FutureBrand Share of Search**: 9.2%
- **Pentagram Share of Search**: 3.4%

## Is FutureBrand or Pentagram more popular in search?

- In September 2026, FutureBrand had more branded searches than Pentagram among brand strategy agencies worldwide. FutureBrand had about 6,600 branded searches, while Pentagram had 2,470. FutureBrand made up 9.2% of all brand strategy agency searches we track, and Pentagram accounted for 3.4%.
- FutureBrand was ahead of Pentagram in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FutureBrand’s share of searches among brand strategy agencies worldwide moved from 9.5% to 9.2%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Pentagram’s share of searches among brand strategy agencies worldwide moved from 3.3% to 3.4%, and its estimated monthly branded searches moved from 2.8K to 2.5K.

## How did search popularity change for brand strategy agencies worldwide in September 2026?

- In September 2026, FutureBrand lost share of searches among brand strategy agencies worldwide, from 10.2% to 9.2%.
- Estimated monthly branded searches for Pentagram worldwide fell 11.2% over 12 measured months, from 2.8K to 2.5K in September 2026.

## Month by month

| Month | FutureBrand estimated searches | FutureBrand Share of Search | FutureBrand rank | Pentagram estimated searches | Pentagram Share of Search | Pentagram rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 9.5% | 4 | 2.8K | 3.3% | 6 |
| Nov 2025 | 8.1K | 10.4% | 4 | 2.1K | 2.7% | 7 |
| Dec 2025 | 6.6K | 9.2% | 4 | 2.4K | 3.3% | 7 |
| Jan 2026 | 6.6K | 8.6% | 4 | 3K | 3.9% | 6 |
| Feb 2026 | 6.6K | 9.4% | 4 | 3.5K | 5% | 6 |
| Mar 2026 | 8.1K | 10.5% | 4 | 4.5K | 5.9% | 6 |
| Apr 2026 | 14.8K | 19.5% | 2 | 3.1K | 4.1% | 6 |
| May 2026 | 8.1K | 10.8% | 4 | 3.1K | 4.1% | 6 |
| Jun 2026 | 6.6K | 9.1% | 4 | 2.6K | 3.6% | 6 |
| Jul 2026 | 6.6K | 9.8% | 4 | 3K | 4.4% | 6 |
| Aug 2026 | 6.6K | 10.2% | 4 | 2.5K | 3.8% | 6 |
| Sep 2026 | 6.6K | 9.2% | 4 | 2.5K | 3.4% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using FutureBrand’s and Pentagram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **FutureBrand**: Measured on the search term “futurebrand”.
- **Pentagram**: Measured on the search terms “branding pentagram”, “pentagram branding agency” and “pentagram design agency”, summed into one figure.

- [FutureBrand profile](/demand/global-en/brands/futurebrand)
- [Pentagram profile](/demand/global-en/brands/pentagram)
- [All brand strategy agencies worldwide](/demand/global-en/categories/brand-strategy-agencies): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is FutureBrand or Pentagram more popular in search?

In September 2026, FutureBrand had more branded searches than Pentagram among brand strategy agencies worldwide. FutureBrand had about 6,600 branded searches, while Pentagram had 2,470. FutureBrand made up 9.2% of all brand strategy agency searches we track, and Pentagram accounted for 3.4%.

## Cite this page

Brandwave. "FutureBrand vs Pentagram: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/futurebrand-vs-pentagram

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/futurebrand-vs-pentagram. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.