---
title: "Furminator vs KONG: Which is more popular by branded search?"
description: "Which is more popular in search, Furminator or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Pet hair removers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/furminator-vs-kong"
publisher: "Brandwave"
---

# Furminator vs KONG: Which is more popular by branded search?

Which is more popular in search, Furminator or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Pet hair removers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Furminator and KONG
- **Competitive set**: Pet hair removers
- **Market**: Global
- **Month measured**: Aug 2026
- **Furminator Share of Search**: 10.8%
- **KONG Share of Search**: 11.5%

## Which is more popular in search, Furminator or KONG?

- In August 2026, KONG had more branded searches than Furminator among pet hair removers worldwide. KONG was estimated to have 78.6K branded searches compared to Furminator’s 74K, and held an 11.5% Share of Search versus Furminator’s 10.8%.
- The lead changed hands 2 times in the 11 months ending August 2026: Furminator took it in April 2026, KONG took it in August 2026.
- Across the 11 months ending August 2026, Furminator’s estimated Share of Search among pet hair removers worldwide moved from 10.6% to 10.8%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among pet hair removers worldwide moved from 11.3% to 11.5%, and its estimated monthly branded searches held steady at 78.6K.

## How did search popularity change for pet hair removers worldwide in August 2026?

- In August 2026, Furminator lost estimated Share of Search among pet hair removers worldwide, from 16.2% to 10.8%.
- In August 2026, KONG lost estimated Share of Search among pet hair removers worldwide, from 12.1% to 11.5%.

## Month by month

| Month | Furminator estimated searches | Furminator Share of Search | Furminator rank | KONG estimated searches | KONG Share of Search | KONG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 10.6% | 3 | 78.6K | 11.3% | 2 |
| Nov 2025 | 74K | 8.9% | 3 | 109K | 13% | 2 |
| Dec 2025 | 74K | 10.8% | 3 | 132K | 19.2% | 2 |
| Jan 2026 | 74K | 11.3% | 3 | 109K | 16.5% | 2 |
| Feb 2026 | 74K | 11.4% | 3 | 88.8K | 13.7% | 2 |
| Mar 2026 | 90.5K | 12.4% | 3 | 92.1K | 12.6% | 2 |
| Apr 2026 | 90.5K | 14.3% | 2 | 75.3K | 11.9% | 3 |
| May 2026 | 90.5K | 15.9% | 2 | 64.3K | 11.3% | 3 |
| Jun 2026 | 90.5K | 16.3% | 2 | 64.3K | 11.6% | 3 |
| Jul 2026 | 90.5K | 16.2% | 2 | 67.6K | 12.1% | 3 |
| Aug 2026 | 74K | 10.8% | 3 | 78.6K | 11.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Furminator’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Furminator**: Measured on the search term “furminator”.
- **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure.

- [Furminator profile](/demand/global-en/brands/furminator)
- [KONG profile](/demand/global-en/brands/kong)
- [All pet hair removers worldwide](/demand/global-en/categories/pet-hair-removers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Furminator or KONG?

In August 2026, KONG had more branded searches than Furminator among pet hair removers worldwide. KONG was estimated to have 78.6K branded searches compared to Furminator’s 74K, and held an 11.5% Share of Search versus Furminator’s 10.8%.

## Cite this page

Brandwave. "Furminator vs KONG: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/furminator-vs-kong

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/furminator-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.