--- title: "FurHaven vs KONG: Which is searched more?" description: "Is FurHaven or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog bed brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/furhaven-vs-kong" publisher: "Brandwave" --- # FurHaven vs KONG: Which is searched more? Is FurHaven or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog bed brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FurHaven and KONG - **Competitive set**: Dog bed brands - **Market**: Global - **Month measured**: Sep 2026 - **FurHaven Share of Search**: 1.4% - **KONG Share of Search**: 56.5% ## Is FurHaven or KONG more popular in search? - In September 2026, KONG had more branded searches than FurHaven among dog bed brands worldwide. KONG had about 64,300 branded searches, while FurHaven had 1,600. KONG made up 56.5% of all dog bed brand searches we track, and FurHaven accounted for 1.4%. - KONG was ahead of FurHaven in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, FurHaven’s share of searches among dog bed brands worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 2.4K to 1.6K. - Across the 12 months ending September 2026, KONG’s share of searches among dog bed brands worldwide moved from 56.9% to 56.5%, and its estimated monthly branded searches moved from 78.6K to 64.3K. ## Top dog bed brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, FurHaven was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KONG did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Big Barker | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | FurHaven | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | PetFusion | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wild One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Snooza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog bed brands - Asked ChatGPT "Which dog bed brand should I buy?": 1. Big Barker, 2. PetFusion, 3. FurHaven - Asked ChatGPT "What are the best dog bed brands?": 1. Big Barker, 2. FurHaven, 3. PetFusion - Asked ChatGPT "What's the best dog bed brand for a sleeping dog?": 1. Big Barker, 2. PetFusion, 3. FurHaven - Searched Google, AI Overview "best dog bed": 1. Big Barker - Searched Google, AI Overview "orthopedic dog bed": 1. Big Barker, 2. FurHaven Not named in any answer: KONG, Wild One and Snooza. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog bed brands worldwide in September 2026? - In September 2026, PetFusion overtook FurHaven to rank 5th among dog bed brands worldwide, with 1.7% of the searches. - In September 2026, KONG lost share of searches among dog bed brands worldwide, from 57.1% to 56.5%. - Estimated monthly branded searches for FurHaven worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. ## Month by month | Month | FurHaven estimated searches | FurHaven Share of Search | FurHaven rank | KONG estimated searches | KONG Share of Search | KONG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 1.7% | 5 | 78.6K | 56.9% | 1 | | Nov 2025 | 2.9K | 1.7% | 5 | 109K | 63.8% | 1 | | Dec 2025 | 3.6K | 1.9% | 4 | 132K | 71.1% | 1 | | Jan 2026 | 3.6K | 2.1% | 5 | 109K | 63.3% | 1 | | Feb 2026 | 1.9K | 1.4% | 5 | 88.8K | 64.3% | 1 | | Mar 2026 | 1.9K | 1.3% | 5 | 92.1K | 60.6% | 1 | | Apr 2026 | 1.9K | 1.4% | 5 | 75.3K | 56.1% | 1 | | May 2026 | 1.9K | 1.5% | 5 | 64.3K | 52% | 1 | | Jun 2026 | 1.6K | 1.4% | 5 | 64.3K | 56.4% | 1 | | Jul 2026 | 1.9K | 1.5% | 5 | 67.6K | 53.1% | 1 | | Aug 2026 | 1.9K | 1.4% | 5 | 78.6K | 57.1% | 1 | | Sep 2026 | 1.6K | 1.4% | 6 | 64.3K | 56.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using FurHaven’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FurHaven**: Measured on the search term “furhaven”. - **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure. - [FurHaven profile](/demand/global-en/brands/furhaven) - [KONG profile](/demand/global-en/brands/kong) - [All dog bed brands worldwide](/demand/global-en/categories/dog-bed-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FurHaven or KONG more popular in search? In September 2026, KONG had more branded searches than FurHaven among dog bed brands worldwide. KONG had about 64,300 branded searches, while FurHaven had 1,600. KONG made up 56.5% of all dog bed brand searches we track, and FurHaven accounted for 1.4%. ## Cite this page Brandwave. "FurHaven vs KONG: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/furhaven-vs-kong This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/furhaven-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.