--- title: "Funnel vs TapClicks: Which is searched more?" description: "Is Funnel or TapClicks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/funnel-vs-tapclicks" publisher: "Brandwave" --- # Funnel vs TapClicks: Which is searched more? Is Funnel or TapClicks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Funnel and TapClicks - **Competitive set**: Marketing analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Funnel Share of Search**: 0.07% - **TapClicks Share of Search**: 0.05% ## Is Funnel or TapClicks more popular in search? - In September 2026, Funnel had more branded searches than TapClicks among marketing analytics platforms worldwide. Funnel had about 1,910 branded searches, while TapClicks had 1,300. Funnel made up 0.07% of all marketing analytics platform searches we track, and TapClicks accounted for 0.05%. - The lead changed hands 2 times in the 12 months ending September 2026: TapClicks took it in May 2026, Funnel took it in June 2026. - Across the 12 months ending September 2026, Funnel’s share of searches among marketing analytics platforms worldwide moved from 0.13% to 0.07%, and its estimated monthly branded searches moved from 3.6K to 1.9K. - Across the 12 months ending September 2026, TapClicks’ share of searches among marketing analytics platforms worldwide moved from 0.07% to 0.05%, and its estimated monthly branded searches moved from 1.9K to 1.3K. ## Top marketing analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Funnel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TapClicks did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Analytics | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | HubSpot | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | AgencyAnalytics | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Supermetrics | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Triple Whale | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Looker Studio | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Funnel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Mixpanel | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Adverity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dataslayer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TapClicks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarisights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing analytics platforms - Asked ChatGPT "Which marketing analytics platform should I use?": 1. Google Analytics, 2. HubSpot, 3. Triple Whale, 4. Mixpanel, 5. Supermetrics - Asked ChatGPT "What are the best marketing analytics platforms?": 1. Google Analytics, 2. HubSpot, 3. Mixpanel, 4. Triple Whale, 5. Funnel, 6. Looker Studio - Asked ChatGPT "What's the best marketing analytics platform for cross-channel reporting?": 1. Supermetrics, 2. Funnel, 3. AgencyAnalytics, 4. Triple Whale, 5. Looker Studio - Searched Google, AI Overview "marketing analytics platform": 1. Google Analytics, 2. HubSpot, 3. Looker Studio - Searched Google, AI Overview "marketing reporting software": 1. AgencyAnalytics, 2. Looker Studio, 3. Supermetrics Not named in any answer: Adverity, Dataslayer, TapClicks and Clarisights. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing analytics platforms worldwide in September 2026? - Estimated monthly branded searches for Funnel worldwide fell 47.1% over 12 measured months, from 3.6K to 1.9K in September 2026. - Estimated monthly branded searches for TapClicks worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026. ## Month by month | Month | Funnel estimated searches | Funnel Share of Search | Funnel rank | TapClicks estimated searches | TapClicks Share of Search | TapClicks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.13% | 9 | 1.9K | 0.07% | 11 | | Nov 2025 | 2.9K | 0.12% | 9 | 1.6K | 0.07% | 11 | | Dec 2025 | 2.4K | 0.12% | 9 | 1.6K | 0.08% | 11 | | Jan 2026 | 2.9K | 0.11% | 9 | 1.9K | 0.07% | 11 | | Feb 2026 | 2.9K | 0.13% | 9 | 1.9K | 0.08% | 11 | | Mar 2026 | 2.9K | 0.11% | 9 | 1.6K | 0.06% | 11 | | Apr 2026 | 2.4K | 0.09% | 9 | 1.6K | 0.06% | 11 | | May 2026 | 2.4K | 0.1% | 10 | 2.9K | 0.13% | 9 | | Jun 2026 | 2.4K | 0.09% | 9 | 1.6K | 0.06% | 11 | | Jul 2026 | 1.9K | 0.08% | 10 | 1.3K | 0.05% | 11 | | Aug 2026 | 1.9K | 0.08% | 9 | 1.3K | 0.06% | 11 | | Sep 2026 | 1.9K | 0.07% | 9 | 1.3K | 0.05% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Funnel’s and TapClicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Funnel**: Measured on the search terms “funnel io”, “funnel marketing data” and “funnel.io”, summed into one figure. - **TapClicks**: Measured on the search term “tapclicks”. - [Funnel profile](/demand/global-en/brands/funnel) - [TapClicks profile](/demand/global-en/brands/tapclicks) - [All marketing analytics platforms worldwide](/demand/global-en/categories/marketing-analytics-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Funnel or TapClicks more popular in search? In September 2026, Funnel had more branded searches than TapClicks among marketing analytics platforms worldwide. Funnel had about 1,910 branded searches, while TapClicks had 1,300. Funnel made up 0.07% of all marketing analytics platform searches we track, and TapClicks accounted for 0.05%. ## Cite this page Brandwave. "Funnel vs TapClicks: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/funnel-vs-tapclicks This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/funnel-vs-tapclicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.