--- title: "Funnel vs Supermetrics: Which is more popular by branded search?" description: "Which is more popular in search, Funnel or Supermetrics? Compare estimated monthly branded-search demand and Share of Search inside the Marketing data integration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/funnel-vs-supermetrics" publisher: "Brandwave" --- # Funnel vs Supermetrics: Which is more popular by branded search? Which is more popular in search, Funnel or Supermetrics? Compare estimated monthly branded-search demand and Share of Search inside the Marketing data integration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Funnel and Supermetrics - **Competitive set**: Marketing data integration platforms - **Market**: Global - **Month measured**: Aug 2026 - **Funnel Share of Search**: 2.2% - **Supermetrics Share of Search**: 43.7% ## Which is more popular in search, Funnel or Supermetrics? - In August 2026, Supermetrics had more branded searches than Funnel among marketing data integration platforms worldwide. Supermetrics was estimated to have 38.3K branded searches compared to Funnel’s 1.9K, and held a 43.7% Share of Search versus Funnel’s 2.2%. - Supermetrics was ahead of Funnel in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Funnel’s estimated Share of Search among marketing data integration platforms worldwide moved from 7.6% to 2.2%, and its estimated monthly branded searches moved from 3.6K to 1.9K. - Across the 11 months ending August 2026, Supermetrics’ estimated Share of Search among marketing data integration platforms worldwide moved from 61.6% to 43.7%, and its estimated monthly branded searches moved from 29.1K to 38.3K. ## How did search popularity change for marketing data integration platforms worldwide in August 2026? - In August 2026, Windsor.ai overtook Supermetrics to take the highest estimated Share of Search among marketing data integration platforms worldwide, at 47.7%. - In August 2026, Supermetrics lost estimated Share of Search among marketing data integration platforms worldwide, from 48.6% to 43.7%. - Estimated monthly branded searches for Funnel worldwide fell 47.1% over 11 measured months, from 3.6K to 1.9K in August 2026. ## Month by month | Month | Funnel estimated searches | Funnel Share of Search | Funnel rank | Supermetrics estimated searches | Supermetrics Share of Search | Supermetrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 7.6% | 4 | 29.1K | 61.6% | 1 | | Nov 2025 | 2.9K | 6.3% | 4 | 28.7K | 62.3% | 1 | | Dec 2025 | 2.4K | 6.3% | 4 | 23.7K | 62.2% | 1 | | Jan 2026 | 2.9K | 6.3% | 4 | 28.8K | 62.8% | 1 | | Feb 2026 | 2.9K | 6% | 5 | 29.1K | 60.4% | 1 | | Mar 2026 | 2.9K | 4.2% | 5 | 35.3K | 51.1% | 1 | | Apr 2026 | 2.4K | 3.5% | 5 | 29.7K | 43.5% | 1 | | May 2026 | 2.4K | 3% | 5 | 37.9K | 46.4% | 1 | | Jun 2026 | 2.4K | 2.7% | 5 | 38.3K | 42.8% | 2 | | Jul 2026 | 1.9K | 2% | 5 | 46.7K | 48.6% | 1 | | Aug 2026 | 1.9K | 2.2% | 5 | 38.3K | 43.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Funnel’s and Supermetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Funnel**: Measured on the search terms “funnel io”, “funnel marketing data” and “funnel.io”, summed into one figure. - **Supermetrics**: Measured on the search terms “supermetrics”, “supermetrics alternatives”, “supermetrics marketing analytics”, “supermetrics pricing” and “supermetrics.com”, summed into one figure. - [Funnel profile](/demand/global-en/brands/funnel) - [Supermetrics profile](/demand/global-en/brands/supermetrics) - [All marketing data integration platforms worldwide](/demand/global-en/categories/marketing-data-integration-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Funnel or Supermetrics? In August 2026, Supermetrics had more branded searches than Funnel among marketing data integration platforms worldwide. Supermetrics was estimated to have 38.3K branded searches compared to Funnel’s 1.9K, and held a 43.7% Share of Search versus Funnel’s 2.2%. ## Cite this page Brandwave. "Funnel vs Supermetrics: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/funnel-vs-supermetrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/funnel-vs-supermetrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.