---
title: "Funnel vs Improvado: Which is more popular by branded search?"
description: "Which is more popular in search, Funnel or Improvado? Compare estimated monthly branded-search demand and Share of Search inside the Marketing data integration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/funnel-vs-improvado"
publisher: "Brandwave"
---

# Funnel vs Improvado: Which is more popular by branded search?

Which is more popular in search, Funnel or Improvado? Compare estimated monthly branded-search demand and Share of Search inside the Marketing data integration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Funnel and Improvado
- **Competitive set**: Marketing data integration platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Funnel Share of Search**: 2.2%
- **Improvado Share of Search**: 2.2%

## Which is more popular in search, Funnel or Improvado?

- In August 2026, Funnel and Improvado were level on Share of Search among marketing data integration platforms worldwide, with an estimated 1.9K versus 2K branded searches, at 2.2% estimated Share of Search each.
- The lead changed hands once in the 11 months ending August 2026: Improvado took it in February 2026.
- Across the 11 months ending August 2026, Funnel’s estimated Share of Search among marketing data integration platforms worldwide moved from 7.6% to 2.2%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
- Across the 11 months ending August 2026, Improvado’s estimated Share of Search among marketing data integration platforms worldwide moved from 4.3% to 2.2%, and its estimated monthly branded searches held steady at 2K.

## How did search popularity change for marketing data integration platforms worldwide in August 2026?

- Estimated monthly branded searches for Funnel worldwide fell 47.1% over 11 measured months, from 3.6K to 1.9K in August 2026.

## Month by month

| Month | Funnel estimated searches | Funnel Share of Search | Funnel rank | Improvado estimated searches | Improvado Share of Search | Improvado rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 7.6% | 4 | 2K | 4.3% | 5 |
| Nov 2025 | 2.9K | 6.3% | 4 | 2K | 4.3% | 5 |
| Dec 2025 | 2.4K | 6.3% | 4 | 1.7K | 4.4% | 5 |
| Jan 2026 | 2.9K | 6.3% | 4 | 2.5K | 5.4% | 5 |
| Feb 2026 | 2.9K | 6% | 5 | 3K | 6.2% | 4 |
| Mar 2026 | 2.9K | 4.2% | 5 | 3K | 4.3% | 4 |
| Apr 2026 | 2.4K | 3.5% | 5 | 3K | 4.4% | 4 |
| May 2026 | 2.4K | 3% | 5 | 2.5K | 3.1% | 4 |
| Jun 2026 | 2.4K | 2.7% | 5 | 2.5K | 2.8% | 4 |
| Jul 2026 | 1.9K | 2% | 5 | 2K | 2.1% | 4 |
| Aug 2026 | 1.9K | 2.2% | 5 | 2K | 2.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Funnel’s and Improvado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Funnel**: Measured on the search terms “funnel io”, “funnel marketing data” and “funnel.io”, summed into one figure.
- **Improvado**: Measured on the search terms “improvado”, “improvado data dictionary”, “improvado pricing”, “improvado software” and “improvado.io”, summed into one figure.

- [Funnel profile](/demand/global-en/brands/funnel)
- [Improvado profile](/demand/global-en/brands/improvado)
- [All marketing data integration platforms worldwide](/demand/global-en/categories/marketing-data-integration-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Funnel or Improvado?

In August 2026, Funnel and Improvado were level on Share of Search among marketing data integration platforms worldwide, with an estimated 1.9K versus 2K branded searches, at 2.2% estimated Share of Search each.

## Cite this page

Brandwave. "Funnel vs Improvado: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/funnel-vs-improvado

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/funnel-vs-improvado. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.