--- title: "Funnel vs HubSpot: Which is searched more?" description: "Is Funnel or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/funnel-vs-hubspot" publisher: "Brandwave" --- # Funnel vs HubSpot: Which is searched more? Is Funnel or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Funnel and HubSpot - **Competitive set**: Marketing analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Funnel Share of Search**: 0.07% - **HubSpot Share of Search**: 58% ## Is Funnel or HubSpot more popular in search? - In September 2026, HubSpot had more branded searches than Funnel among marketing analytics platforms worldwide. HubSpot had about 1.5 million branded searches, while Funnel had 1,910. HubSpot made up 58% of all marketing analytics platform searches we track, and Funnel accounted for 0.07%. - HubSpot was ahead of Funnel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Funnel’s share of searches among marketing analytics platforms worldwide moved from 0.13% to 0.07%, and its estimated monthly branded searches moved from 3.6K to 1.9K. - Across the 12 months ending September 2026, HubSpot’s share of searches among marketing analytics platforms worldwide moved from 57.1% to 58%, and its estimated monthly branded searches held steady at 1.5M. ## Top marketing analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Funnel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HubSpot was listed before Funnel in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Analytics | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | HubSpot | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | AgencyAnalytics | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Supermetrics | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Triple Whale | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Looker Studio | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Funnel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Mixpanel | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Adverity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dataslayer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TapClicks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarisights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing analytics platforms - Asked ChatGPT "Which marketing analytics platform should I use?": 1. Google Analytics, 2. HubSpot, 3. Triple Whale, 4. Mixpanel, 5. Supermetrics - Asked ChatGPT "What are the best marketing analytics platforms?": 1. Google Analytics, 2. HubSpot, 3. Mixpanel, 4. Triple Whale, 5. Funnel, 6. Looker Studio - Asked ChatGPT "What's the best marketing analytics platform for cross-channel reporting?": 1. Supermetrics, 2. Funnel, 3. AgencyAnalytics, 4. Triple Whale, 5. Looker Studio - Searched Google, AI Overview "marketing analytics platform": 1. Google Analytics, 2. HubSpot, 3. Looker Studio - Searched Google, AI Overview "marketing reporting software": 1. AgencyAnalytics, 2. Looker Studio, 3. Supermetrics Not named in any answer: Adverity, Dataslayer, TapClicks and Clarisights. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing analytics platforms worldwide in September 2026? - In September 2026, HubSpot gained share of searches among marketing analytics platforms worldwide, from 54.9% to 58%. - Estimated monthly branded searches for Funnel worldwide fell 47.1% over 12 measured months, from 3.6K to 1.9K in September 2026. ## Month by month | Month | Funnel estimated searches | Funnel Share of Search | Funnel rank | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.13% | 9 | 1.5M | 57.1% | 1 | | Nov 2025 | 2.9K | 0.12% | 9 | 1.2M | 53.3% | 1 | | Dec 2025 | 2.4K | 0.12% | 9 | 1M | 51.1% | 1 | | Jan 2026 | 2.9K | 0.11% | 9 | 1.5M | 59.5% | 1 | | Feb 2026 | 2.9K | 0.13% | 9 | 1.2M | 55.5% | 1 | | Mar 2026 | 2.9K | 0.11% | 9 | 1.5M | 57.6% | 1 | | Apr 2026 | 2.4K | 0.09% | 9 | 1.5M | 57.9% | 1 | | May 2026 | 2.4K | 0.1% | 10 | 1.2M | 54.1% | 1 | | Jun 2026 | 2.4K | 0.09% | 9 | 1.5M | 57.6% | 1 | | Jul 2026 | 1.9K | 0.08% | 10 | 1.2M | 52.2% | 1 | | Aug 2026 | 1.9K | 0.08% | 9 | 1.2M | 54.9% | 1 | | Sep 2026 | 1.9K | 0.07% | 9 | 1.5M | 58% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Funnel’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Funnel**: Measured on the search terms “funnel io”, “funnel marketing data” and “funnel.io”, summed into one figure. - **HubSpot**: Measured on the search terms “crm hub spot”, “crm software hubspot”, “crm system hubspot”, “crm systems hubspot”, “hubspot”, “hubspot app”, “hubspot breeze”, “hubspot cms”, “hubspot commerce hub”, “hubspot content hub”, “hubspot crm system”, “hubspot customer relationship management”, “hubspot forms”, “hubspot landing pages”, “hubspot marketing crm”, “hubspot operations hub”, “hubspot sales”, “hubspot sales hub”, “hubspot sales software”, “hubspot service hub” and “sales crm hubspot”, summed into one figure. - [Funnel profile](/demand/global-en/brands/funnel) - [HubSpot profile](/demand/global-en/brands/hubspot) - [All marketing analytics platforms worldwide](/demand/global-en/categories/marketing-analytics-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Funnel or HubSpot more popular in search? In September 2026, HubSpot had more branded searches than Funnel among marketing analytics platforms worldwide. HubSpot had about 1.5 million branded searches, while Funnel had 1,910. HubSpot made up 58% of all marketing analytics platform searches we track, and Funnel accounted for 0.07%. ## Cite this page Brandwave. "Funnel vs HubSpot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/funnel-vs-hubspot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/funnel-vs-hubspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.