---
title: "Funko vs McFarlane: Which is more popular by branded search?"
description: "Which is more popular in search, Funko or McFarlane? Compare estimated monthly branded-search demand and Share of Search inside the Action figure brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/funko-vs-mcfarlane"
publisher: "Brandwave"
---

# Funko vs McFarlane: Which is more popular by branded search?

Which is more popular in search, Funko or McFarlane? Compare estimated monthly branded-search demand and Share of Search inside the Action figure brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Funko and McFarlane
- **Competitive set**: Action figure brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Funko Share of Search**: 17.8%
- **McFarlane Share of Search**: 1.6%

## Which is more popular in search, Funko or McFarlane?

- In August 2026, Funko had more branded searches than McFarlane among action figure brands worldwide. Funko was estimated to have 550K branded searches compared to McFarlane’s 49.5K, and held a 17.8% Share of Search versus McFarlane’s 1.6%.
- Funko was ahead of McFarlane in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Funko’s estimated Share of Search among action figure brands worldwide moved from 19.4% to 17.8%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, McFarlane’s estimated Share of Search among action figure brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches held steady at 49.5K.

## How did search popularity change for action figure brands worldwide in August 2026?

- In August 2026, Funko gained estimated Share of Search among action figure brands worldwide, from 14.7% to 17.8%.

## Month by month

| Month | Funko estimated searches | Funko Share of Search | Funko rank | McFarlane estimated searches | McFarlane Share of Search | McFarlane rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 19.4% | 2 | 49.5K | 1.4% | 6 |
| Nov 2025 | 1M | 26.1% | 2 | 40.5K | 1.1% | 6 |
| Dec 2025 | 1M | 23.2% | 2 | 49.5K | 1.2% | 6 |
| Jan 2026 | 823K | 22.3% | 2 | 90.5K | 2.5% | 5 |
| Feb 2026 | 550K | 18.8% | 2 | 49.5K | 1.7% | 6 |
| Mar 2026 | 550K | 16.1% | 2 | 60.5K | 1.8% | 6 |
| Apr 2026 | 450K | 13.7% | 2 | 60.5K | 1.8% | 6 |
| May 2026 | 550K | 18.5% | 2 | 60.5K | 2% | 6 |
| Jun 2026 | 450K | 15.7% | 2 | 40.5K | 1.4% | 6 |
| Jul 2026 | 450K | 14.7% | 2 | 49.5K | 1.6% | 6 |
| Aug 2026 | 550K | 17.8% | 2 | 49.5K | 1.6% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Funko’s and McFarlane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Funko**: Measured on the search term “funko”.
- **McFarlane**: Measured on the search term “mcfarlane”.

- [Funko profile](/demand/global-en/brands/funko)
- [McFarlane profile](/demand/global-en/brands/mcfarlane)
- [All action figure brands worldwide](/demand/global-en/categories/action-figure-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Funko or McFarlane?

In August 2026, Funko had more branded searches than McFarlane among action figure brands worldwide. Funko was estimated to have 550K branded searches compared to McFarlane’s 49.5K, and held a 17.8% Share of Search versus McFarlane’s 1.6%.

## Cite this page

Brandwave. "Funko vs McFarlane: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/funko-vs-mcfarlane

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/funko-vs-mcfarlane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.