---
title: "Funko vs MAFEX: Which is searched more?"
description: "Is Funko or MAFEX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Action figure brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/funko-vs-mafex"
publisher: "Brandwave"
---

# Funko vs MAFEX: Which is searched more?

Is Funko or MAFEX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Action figure brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Funko and MAFEX
- **Competitive set**: Action figure brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Funko Share of Search**: 16.4%
- **MAFEX Share of Search**: 1.2%

## Is Funko or MAFEX more popular in search?

- In September 2026, Funko had more branded searches than MAFEX among action figure brands worldwide. Funko had about 550,000 branded searches, while MAFEX had 40,500. Funko made up 16.4% of all action figure brand searches we track, and MAFEX accounted for 1.2%.
- Funko was ahead of MAFEX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Funko’s share of searches among action figure brands worldwide moved from 18% to 16.4%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, MAFEX’s share of searches among action figure brands worldwide moved from 0.72% to 1.2%, and its estimated monthly branded searches moved from 27.1K to 40.5K.

## How did search popularity change for action figure brands worldwide in September 2026?

- In September 2026, Funko gained share of searches among action figure brands worldwide, from 15.7% to 16.4%.
- Estimated monthly branded searches for MAFEX worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

## Month by month

| Month | Funko estimated searches | Funko Share of Search | Funko rank | MAFEX estimated searches | MAFEX Share of Search | MAFEX rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 18% | 2 | 27.1K | 0.72% | 8 |
| Nov 2025 | 1M | 24.3% | 2 | 27.1K | 0.66% | 8 |
| Dec 2025 | 1M | 21.8% | 2 | 33.1K | 0.72% | 8 |
| Jan 2026 | 823K | 20.4% | 2 | 33.1K | 0.82% | 8 |
| Feb 2026 | 550K | 17.5% | 2 | 22.2K | 0.71% | 8 |
| Mar 2026 | 550K | 15.1% | 2 | 27.1K | 0.75% | 8 |
| Apr 2026 | 450K | 12.6% | 2 | 33.1K | 0.93% | 8 |
| May 2026 | 550K | 16.9% | 2 | 33.1K | 1% | 8 |
| Jun 2026 | 450K | 14.6% | 2 | 33.1K | 1.1% | 8 |
| Jul 2026 | 450K | 13.5% | 2 | 33.1K | 0.99% | 8 |
| Aug 2026 | 550K | 15.7% | 2 | 49.5K | 1.4% | 7 |
| Sep 2026 | 550K | 16.4% | 2 | 40.5K | 1.2% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Funko’s and MAFEX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Funko**: Measured on the search term “funko”.
- **MAFEX**: Measured on the search term “mafex”.

- [Funko profile](/demand/global-en/brands/funko)
- [MAFEX profile](/demand/global-en/brands/mafex)
- [All action figure brands worldwide](/demand/global-en/categories/action-figure-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Funko or MAFEX more popular in search?

In September 2026, Funko had more branded searches than MAFEX among action figure brands worldwide. Funko had about 550,000 branded searches, while MAFEX had 40,500. Funko made up 16.4% of all action figure brand searches we track, and MAFEX accounted for 1.2%.

## Cite this page

Brandwave. "Funko vs MAFEX: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/funko-vs-mafex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/funko-vs-mafex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.