---
title: "FunCakes vs Wilton: Which is more popular by branded search?"
description: "Which is more popular in search, FunCakes or Wilton? Compare estimated monthly branded-search demand and Share of Search inside the Cake decorating set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/funcakes-vs-wilton"
publisher: "Brandwave"
---

# FunCakes vs Wilton: Which is more popular by branded search?

Which is more popular in search, FunCakes or Wilton? Compare estimated monthly branded-search demand and Share of Search inside the Cake decorating set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: FunCakes and Wilton
- **Competitive set**: Cake decorating
- **Market**: Global
- **Month measured**: Aug 2026
- **FunCakes Share of Search**: 73.9%
- **Wilton Share of Search**: 9.5%

## Which is more popular in search, FunCakes or Wilton?

- In August 2026, FunCakes had more branded searches than Wilton among cake decorating worldwide. FunCakes was estimated to have 14.8K branded searches compared to Wilton’s 1.9K, and held a 73.9% Share of Search versus Wilton’s 9.5%.
- FunCakes was ahead of Wilton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FunCakes’ estimated Share of Search among cake decorating worldwide moved from 71% to 73.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Wilton’s estimated Share of Search among cake decorating worldwide moved from 7.4% to 9.5%, and its estimated monthly branded searches held steady at 1.9K.

## How did search popularity change for cake decorating worldwide in August 2026?

- In August 2026, Wilton overtook Ann Clark to rank 2nd among cake decorating worldwide, at 9.5%.
- In August 2026, FunCakes gained estimated Share of Search among cake decorating worldwide, from 69.8% to 73.9%.

## Month by month

| Month | FunCakes estimated searches | FunCakes Share of Search | FunCakes rank | Wilton estimated searches | Wilton Share of Search | Wilton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 71% | 1 | 1.9K | 7.4% | 3 |
| Nov 2025 | 18.1K | 71% | 1 | 1.9K | 7.4% | 3 |
| Dec 2025 | 18.1K | 65.6% | 1 | 1.9K | 6.9% | 3 |
| Jan 2026 | 18.1K | 63.5% | 1 | 2.4K | 8.4% | 3 |
| Feb 2026 | 14.8K | 35.7% | 2 | 1.9K | 4.6% | 3 |
| Mar 2026 | 18.1K | 62% | 1 | 1.9K | 6.5% | 3 |
| Apr 2026 | 18.1K | 75.1% | 1 | 1.9K | 7.9% | 3 |
| May 2026 | 18.1K | 68.1% | 1 | 1.9K | 7.1% | 3 |
| Jun 2026 | 14.8K | 73.3% | 1 | 1.9K | 9.4% | 2 |
| Jul 2026 | 14.8K | 69.8% | 1 | 1.6K | 7.5% | 3 |
| Aug 2026 | 14.8K | 73.9% | 1 | 1.9K | 9.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using FunCakes’ and Wilton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **FunCakes**: Measured on the search term “fun cakes”.
- **Wilton**: Measured on the search term “wilton cake”.

- [FunCakes profile](/demand/global-en/brands/funcakes)
- [Wilton profile](/demand/global-en/brands/wilton)
- [All cake decorating worldwide](/demand/global-en/categories/cake-decorating): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, FunCakes or Wilton?

In August 2026, FunCakes had more branded searches than Wilton among cake decorating worldwide. FunCakes was estimated to have 14.8K branded searches compared to Wilton’s 1.9K, and held a 73.9% Share of Search versus Wilton’s 9.5%.

## Cite this page

Brandwave. "FunCakes vs Wilton: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/funcakes-vs-wilton

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/funcakes-vs-wilton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.