--- title: "Fullstory vs Thunderhead: Which is searched more?" description: "Is Fullstory or Thunderhead more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer journey analytics set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fullstory-vs-thunderhead" publisher: "Brandwave" --- # Fullstory vs Thunderhead: Which is searched more? Is Fullstory or Thunderhead more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer journey analytics set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fullstory and Thunderhead - **Competitive set**: Customer journey analytics - **Market**: Global - **Month measured**: Sep 2026 - **Fullstory Share of Search**: 3.5% - **Thunderhead Share of Search**: 5.2% ## Is Fullstory or Thunderhead more popular in search? - In September 2026, Thunderhead had more branded searches than Fullstory among customer journey analytics worldwide. Thunderhead had about 14,800 branded searches, while Fullstory had 10,100. Thunderhead made up 5.2% of all customer journey analytics searches we track, and Fullstory accounted for 3.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Fullstory took it in June 2026, Thunderhead took it in July 2026. - Across the 12 months ending September 2026, Fullstory’s share of searches among customer journey analytics worldwide held steady at 3.5%, and its estimated monthly branded searches moved from 18.5K to 10.1K. - Across the 12 months ending September 2026, Thunderhead’s share of searches among customer journey analytics worldwide moved from 4.2% to 5.2%, and its estimated monthly branded searches moved from 22.2K to 14.8K. ## Top customer journey analytics in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fullstory was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thunderhead did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Contentsquare | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Amplitude | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Mixpanel | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | UXPressia | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Fullstory | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Glassbox | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | CSG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thunderhead | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adobe Workfront | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | ClickFox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer journey analytics - Asked ChatGPT "Which customer journey analytics platform should I use?": 1. Mixpanel, 2. Amplitude, 3. Contentsquare - Asked ChatGPT "What are the best customer journey analytics platforms?": 1. Contentsquare, 2. Amplitude, 3. Fullstory, 4. Mixpanel, 5. Glassbox - Asked ChatGPT "What's the best customer journey analytics platform for customer journey mapping?": 1. Contentsquare, 2. Glassbox, 3. Fullstory, 4. UXPressia - Searched Google, AI Overview "customer journey analytics": 1. Adobe Workfront - Searched Google, AI Overview "customer journey mapping software": 1. UXPressia, 2. Contentsquare Not named in any answer: CSG, Thunderhead and ClickFox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for customer journey analytics worldwide in September 2026? - In September 2026, Contentsquare overtook Thunderhead and Fullstory to rank 3rd among customer journey analytics worldwide, with 6.3% of the searches. - In September 2026, Fullstory lost share of searches among customer journey analytics worldwide, from 5.5% to 3.5%. - In September 2026, Thunderhead lost share of searches among customer journey analytics worldwide, from 6.7% to 5.2%. ## Month by month | Month | Fullstory estimated searches | Fullstory Share of Search | Fullstory rank | Thunderhead estimated searches | Thunderhead Share of Search | Thunderhead rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.5K | 3.5% | 5 | 22.2K | 4.2% | 4 | | Nov 2025 | 15.1K | 3.3% | 5 | 18.1K | 4% | 4 | | Dec 2025 | 12.4K | 3.5% | 5 | 18.1K | 5.1% | 3 | | Jan 2026 | 12.5K | 2.1% | 5 | 14.8K | 2.5% | 4 | | Feb 2026 | 10.4K | 1.8% | 6 | 14.8K | 2.6% | 4 | | Mar 2026 | 10.5K | 3.2% | 6 | 18.1K | 5.6% | 4 | | Apr 2026 | 12.6K | 3.9% | 5 | 18.1K | 5.5% | 4 | | May 2026 | 8.5K | 3.2% | 6 | 18.1K | 6.7% | 4 | | Jun 2026 | 15.2K | 5.2% | 4 | 14.8K | 5.1% | 5 | | Jul 2026 | 10.1K | 4.1% | 5 | 14.8K | 6% | 4 | | Aug 2026 | 15K | 5.5% | 4 | 18.1K | 6.7% | 3 | | Sep 2026 | 10.1K | 3.5% | 5 | 14.8K | 5.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Fullstory’s and Thunderhead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fullstory**: Measured on the search terms “fullstory”, “fullstory session replay” and “fullstory software”, summed into one figure. - **Thunderhead**: Measured on the search term “thunderhead”. - [Fullstory profile](/demand/global-en/brands/fullstory) - [Thunderhead profile](/demand/global-en/brands/thunderhead) - [All customer journey analytics worldwide](/demand/global-en/categories/customer-journey-analytics): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fullstory or Thunderhead more popular in search? In September 2026, Thunderhead had more branded searches than Fullstory among customer journey analytics worldwide. Thunderhead had about 14,800 branded searches, while Fullstory had 10,100. Thunderhead made up 5.2% of all customer journey analytics searches we track, and Fullstory accounted for 3.5%. ## Cite this page Brandwave. "Fullstory vs Thunderhead: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fullstory-vs-thunderhead This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fullstory-vs-thunderhead. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.