---
title: "Fullstory vs Smartlook: Which is searched more?"
description: "Which is more popular in search, Fullstory or Smartlook? Compare estimated monthly branded-search demand and Share of Search inside the Session replay tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fullstory-vs-smartlook"
publisher: "Brandwave"
---

# Fullstory vs Smartlook: Which is searched more?

Which is more popular in search, Fullstory or Smartlook? Compare estimated monthly branded-search demand and Share of Search inside the Session replay tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fullstory and Smartlook
- **Competitive set**: Session replay tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Fullstory Share of Search**: 14.1%
- **Smartlook Share of Search**: 13.4%

## Which is more popular in search, Fullstory or Smartlook?

- In August 2026, Fullstory had more branded searches than Smartlook among session replay tools worldwide. Fullstory was estimated to have 15.5K branded searches compared to Smartlook’s 14.8K, and held a 14.1% Share of Search versus Smartlook’s 13.4%.
- The lead changed hands 4 times in the 11 months ending August 2026: Smartlook took it in November 2025, Fullstory took it in June 2026, Smartlook took it in July 2026, Fullstory took it in August 2026.
- Across the 11 months ending August 2026, Fullstory’s estimated Share of Search among session replay tools worldwide moved from 9% to 14.1%, and its estimated monthly branded searches moved from 19.1K to 15.5K.
- Across the 11 months ending August 2026, Smartlook’s estimated Share of Search among session replay tools worldwide moved from 8.5% to 13.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

## How did search popularity change for session replay tools worldwide in August 2026?

- In August 2026, Fullstory overtook Smartlook to rank 2nd among session replay tools worldwide, at 14.1%.
- In August 2026, Smartlook lost estimated Share of Search among session replay tools worldwide, from 14.2% to 13.4%.

## Month by month

| Month | Fullstory estimated searches | Fullstory Share of Search | Fullstory rank | Smartlook estimated searches | Smartlook Share of Search | Smartlook rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 19.1K | 9% | 3 | 18.1K | 8.5% | 4 |
| Nov 2025 | 15.8K | 8.9% | 4 | 18.1K | 10.2% | 3 |
| Dec 2025 | 13K | 8.6% | 4 | 18.1K | 11.9% | 2 |
| Jan 2026 | 13.2K | 7.3% | 4 | 18.1K | 10.1% | 3 |
| Feb 2026 | 10.9K | 8.8% | 4 | 18.1K | 14.5% | 3 |
| Mar 2026 | 11.3K | 8.9% | 4 | 18.1K | 14.2% | 3 |
| Apr 2026 | 13.2K | 10.1% | 4 | 18.1K | 13.9% | 3 |
| May 2026 | 9.1K | 8.6% | 4 | 14.8K | 14.1% | 3 |
| Jun 2026 | 15.7K | 10.9% | 3 | 14.8K | 10.3% | 5 |
| Jul 2026 | 10.6K | 10.1% | 4 | 14.8K | 14.2% | 3 |
| Aug 2026 | 15.5K | 14.1% | 2 | 14.8K | 13.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fullstory’s and Smartlook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fullstory**: Measured on the search terms “fullstory”, “fullstory pricing”, “fullstory session replay”, “fullstory software” and “fullstory.com”, summed into one figure.
- **Smartlook**: Measured on the search term “smartlook”.

- [Fullstory profile](/demand/global-en/brands/fullstory)
- [Smartlook profile](/demand/global-en/brands/smartlook)
- [All session replay tools worldwide](/demand/global-en/categories/session-replay-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fullstory or Smartlook?

In August 2026, Fullstory had more branded searches than Smartlook among session replay tools worldwide. Fullstory was estimated to have 15.5K branded searches compared to Smartlook’s 14.8K, and held a 14.1% Share of Search versus Smartlook’s 13.4%.

## Cite this page

Brandwave. "Fullstory vs Smartlook: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fullstory-vs-smartlook

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fullstory-vs-smartlook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.