--- title: "Fullstory vs Microsoft Clarity: Which is more popular by branded search?" description: "Which is more popular in search, Fullstory or Microsoft Clarity? Compare estimated monthly branded-search demand and Share of Search inside the Heatmap and session replay tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fullstory-vs-microsoft-clarity" publisher: "Brandwave" --- # Fullstory vs Microsoft Clarity: Which is more popular by branded search? Which is more popular in search, Fullstory or Microsoft Clarity? Compare estimated monthly branded-search demand and Share of Search inside the Heatmap and session replay tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fullstory and Microsoft Clarity - **Competitive set**: Heatmap and session replay tools - **Market**: Global - **Month measured**: Aug 2026 - **Fullstory Share of Search**: 6.4% - **Microsoft Clarity Share of Search**: 68% ## Which is more popular in search, Fullstory or Microsoft Clarity? - In August 2026, Microsoft Clarity had more branded searches than Fullstory among heatmap and session replay tools worldwide. Microsoft Clarity was estimated to have 166K branded searches compared to Fullstory’s 15.5K, and held a 68% Share of Search versus Fullstory’s 6.4%. - Microsoft Clarity was ahead of Fullstory in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Fullstory’s estimated Share of Search among heatmap and session replay tools worldwide moved from 6.8% to 6.4%, and its estimated monthly branded searches moved from 19.1K to 15.5K. - Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among heatmap and session replay tools worldwide moved from 39.2% to 68%, and its estimated monthly branded searches moved from 111K to 166K. ## How did search popularity change for heatmap and session replay tools worldwide in August 2026? - In August 2026, Fullstory gained estimated Share of Search among heatmap and session replay tools worldwide, from 4.4% to 6.4%. - In August 2026, Microsoft Clarity lost estimated Share of Search among heatmap and session replay tools worldwide, from 69.8% to 68%. ## Month by month | Month | Fullstory estimated searches | Fullstory Share of Search | Fullstory rank | Microsoft Clarity estimated searches | Microsoft Clarity Share of Search | Microsoft Clarity rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.1K | 6.8% | 3 | 111K | 39.2% | 2 | | Nov 2025 | 15.8K | 6.2% | 3 | 110K | 43.5% | 2 | | Dec 2025 | 13K | 5.7% | 3 | 110K | 48.2% | 1 | | Jan 2026 | 13.2K | 4.8% | 3 | 136K | 49.2% | 1 | | Feb 2026 | 10.9K | 4.9% | 3 | 136K | 60.4% | 1 | | Mar 2026 | 11.3K | 5% | 3 | 137K | 60% | 1 | | Apr 2026 | 13.2K | 5.8% | 3 | 136K | 59.8% | 1 | | May 2026 | 9.1K | 3.7% | 3 | 167K | 68.7% | 1 | | Jun 2026 | 15.7K | 5.8% | 3 | 166K | 61.2% | 1 | | Jul 2026 | 10.6K | 4.4% | 3 | 167K | 69.8% | 1 | | Aug 2026 | 15.5K | 6.4% | 3 | 166K | 68% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fullstory’s and Microsoft Clarity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fullstory**: Measured on the search terms “fullstory”, “fullstory pricing”, “fullstory session replay”, “fullstory software” and “fullstory.com”, summed into one figure. - **Microsoft Clarity**: Measured on the search terms “microsoft clarity” and “microsoft clarity heatmap”, summed into one figure. - [Fullstory profile](/demand/global-en/brands/fullstory) - [Microsoft Clarity profile](/demand/global-en/brands/microsoft-clarity) - [All heatmap and session replay tools worldwide](/demand/global-en/categories/heatmap-and-session-replay-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fullstory or Microsoft Clarity? In August 2026, Microsoft Clarity had more branded searches than Fullstory among heatmap and session replay tools worldwide. Microsoft Clarity was estimated to have 166K branded searches compared to Fullstory’s 15.5K, and held a 68% Share of Search versus Fullstory’s 6.4%. ## Cite this page Brandwave. "Fullstory vs Microsoft Clarity: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fullstory-vs-microsoft-clarity This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fullstory-vs-microsoft-clarity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.