--- title: "Fullstory vs Hotjar: Which is more popular by branded search?" description: "Which is more popular in search, Fullstory or Hotjar? Compare estimated monthly branded-search demand and Share of Search inside the Heatmap and session replay tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fullstory-vs-hotjar" publisher: "Brandwave" --- # Fullstory vs Hotjar: Which is more popular by branded search? Which is more popular in search, Fullstory or Hotjar? Compare estimated monthly branded-search demand and Share of Search inside the Heatmap and session replay tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fullstory and Hotjar - **Competitive set**: Heatmap and session replay tools - **Market**: Global - **Month measured**: Aug 2026 - **Fullstory Share of Search**: 6.4% - **Hotjar Share of Search**: 21.5% ## Which is more popular in search, Fullstory or Hotjar? - In August 2026, Hotjar had more branded searches than Fullstory among heatmap and session replay tools worldwide. Hotjar was estimated to have 52.4K branded searches compared to Fullstory’s 15.5K, and held a 21.5% Share of Search versus Fullstory’s 6.4%. - Hotjar was ahead of Fullstory in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Fullstory’s estimated Share of Search among heatmap and session replay tools worldwide moved from 6.8% to 6.4%, and its estimated monthly branded searches moved from 19.1K to 15.5K. - Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among heatmap and session replay tools worldwide moved from 48.8% to 21.5%, and its estimated monthly branded searches moved from 138K to 52.4K. ## How did search popularity change for heatmap and session replay tools worldwide in August 2026? - In August 2026, Fullstory gained estimated Share of Search among heatmap and session replay tools worldwide, from 4.4% to 6.4%. - Estimated monthly branded searches for Hotjar worldwide fell 62% over 11 measured months, from 138K to 52.4K in August 2026. ## Month by month | Month | Fullstory estimated searches | Fullstory Share of Search | Fullstory rank | Hotjar estimated searches | Hotjar Share of Search | Hotjar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.1K | 6.8% | 3 | 138K | 48.8% | 1 | | Nov 2025 | 15.8K | 6.2% | 3 | 113K | 44.5% | 1 | | Dec 2025 | 13K | 5.7% | 3 | 93.4K | 40.8% | 2 | | Jan 2026 | 13.2K | 4.8% | 3 | 114K | 41.2% | 2 | | Feb 2026 | 10.9K | 4.9% | 3 | 64.9K | 28.9% | 2 | | Mar 2026 | 11.3K | 5% | 3 | 64.9K | 28.5% | 2 | | Apr 2026 | 13.2K | 5.8% | 3 | 65.9K | 29% | 2 | | May 2026 | 9.1K | 3.7% | 3 | 56.1K | 23.1% | 2 | | Jun 2026 | 15.7K | 5.8% | 3 | 79.4K | 29.3% | 2 | | Jul 2026 | 10.6K | 4.4% | 3 | 52.4K | 21.9% | 2 | | Aug 2026 | 15.5K | 6.4% | 3 | 52.4K | 21.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fullstory’s and Hotjar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fullstory**: Measured on the search terms “fullstory”, “fullstory pricing”, “fullstory session replay”, “fullstory software” and “fullstory.com”, summed into one figure. - **Hotjar**: Measured on the search terms “hotjar” and “hotjar heatmap”, summed into one figure. - [Fullstory profile](/demand/global-en/brands/fullstory) - [Hotjar profile](/demand/global-en/brands/hotjar) - [All heatmap and session replay tools worldwide](/demand/global-en/categories/heatmap-and-session-replay-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fullstory or Hotjar? In August 2026, Hotjar had more branded searches than Fullstory among heatmap and session replay tools worldwide. Hotjar was estimated to have 52.4K branded searches compared to Fullstory’s 15.5K, and held a 21.5% Share of Search versus Fullstory’s 6.4%. ## Cite this page Brandwave. "Fullstory vs Hotjar: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fullstory-vs-hotjar This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fullstory-vs-hotjar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.